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YouTube and YouTubers

The latest news, analysis and opinion on YouTube and YouTubers. In-depth analysis, industry insights and expert opinion.

CEO / Managing Director

Neal Mohan

CFO / Finance Director

Mary Ellen Coe (Chief Business Officer)

Industry

Internet

Website

youtube.com

Headquarters address

901 Cherry Avenue, San Bruno, California, United States

Year founded

2005

last updated:

30 September, 2024

YouTuber Jimmy Donaldson, popularly known as MrBeast, has stepped up his effort to buy TikTok. Photo: AFP via Getty Images/TNS

United States

‘America deserves TikTok’: YouTuber MrBeast throws hat into ring to buy app

Influencer Jimmy Donaldson, popularly known as MrBeast, says he has an ‘offer ready to save the platform’.

4 hours agovideocam

Fame and celebrity

Meet Raiche Wright, Teddy Swims’ baby mama expecting their first child

16 Jan 2025 - 6:00PM

Social media

YouTubers sell footage to tech giants as AI video arms race heats up

15 Jan 2025 - 4:51AM

Fame and celebrity

The rise, fall and return of millionaire YouTube make-up star James Charles

His life has been a roller coaster of highs and lows, but the 25-year-old is back with a new vegan beauty brand, while making his entry into the music world with 2 singles

10 Jan 2025 - 7:00PMvideocam

James Charles, YouTuber and makeup artist, has also made his move into music. Photo: @jamescharles/Instagram

Celebrity children

Who is Ruby Franke’s daughter Shari – and what did she think of her mum’s apology?

Shari details the abuse she suffered at the hands of her mother, former momfluencer Ruby Franke, and her partner Jodi Hildebrandt in her book, The House of My Mother: A Daughter’s Quest for Freedom.

9 Jan 2025 - 7:00PM

South Korea

South Korea’s ruling party blames ‘Chinese people’ for Yoon’s impeachment

Critics accuse Yoon Suk-yeol’s People Power Party of unfairly fanning Sinophobia to deflect criticism from the impeached president.

7 Jan 2025 - 8:00AMvideocam

Icons and Influencers

Meet Bella Poarch, the rising music star behind TikTok’s most-liked video

Her viral lip-synch videos in 2020 catapulted her to fame, leading to a music career and fashion brand collaborations … but there was also that controversial tattoo

3 Jan 2025 - 7:00PMvideocam

Bella Poarch went from Navy vet to TikTok star in the space of a year. Photo: @bellapoarch/Instagram

Fame and celebrity

Who is Colorado Buffaloes star Travis Hunter’s fiancée, Leanna Lenee?

Travis Hunter told Twitch users that his fiancée had got drunk and cried herself to sleep after getting heat online for looking unhappy following his Heisman Trophy win.

18 Dec 2024 - 6:00PM

Music

Why the popular North Star Boys want to ‘inspire Asian-Americans’

We speak to the boy band about their work in expanding Asian-American representation, how they met and why ‘the stars aligned’ for them all.

14 Dec 2024 - 8:03AM

Fame and celebrity

Who is Sophie Rain, the controversial OnlyFans star and ‘devout Christian’?

Sophie Rain decided to start an OnlyFans account after being fired from her job as a waitress; now, she’s supporting her family with the money she makes from her content.

11 Dec 2024 - 6:01PM

Miami based Sophie Rain is reportedly making millions from her OnlyFans account. Photo: @sophieraiin/Instagram

Celebrity Families

Who is Scarlet Vas – the OnlyFans star having a baby with her stepbrother?

Australian OnlyFans star Scarlet Vas is causing a commotion in her home country as she expects her first child with stepbrother Tayo Ricci, so how has she responded to the backlash?

9 Dec 2024 - 6:00AM

Tayo Ricci and his stepsister Scarlet Vas say they ignore their online haters. Photos: @scarletvas/Instagram

Fame and celebrity

Meet NFL player Tyreek Hill’s wife and baby mama, Keeta Vaccaro

Tyreek Hill and his wife Keeta Vaccaro just welcomed a daughter named Capri – thought to be the NFL star’s eighth child – here’s what we know about Vaccaro, who he married in Texas in November 2023.

8 Dec 2024 - 4:00AM

Beauty

This Korean grandma is 77 and has just launched her own beauty brand

‘Do you know how young and beautiful you are right now?’ Reii Reii founder Park Mak-rye on her beauty brand, learning to love herself.

14 Jan 2025 - 1:55PM

Fame and celebrity

Meet Sophia Grace Brownlee, former child star of The Ellen DeGeneres Show

Known for her rendition of ‘Super Bass’ alongside her ‘hype girl’ cousin Rosie McClelland, Sophia Grace Brownlee is all grown up – and even has her own fashion brand.

1 Dec 2024 - 6:00AMvideocam

Sophie Grace Brownlee entered the spotlight as a child on The Ellen DeGeneres show, but now she’s 21. Photos: IMDb; @therealsophiagrace/Instagram

Celebrity Families

Who is Jake and Logan Paul’s mum, Pam Stepnick, who dissed Mike Tyson?

The internet is abuzz with talk (and memes) about Jake Paul and Mike Tyson, who just took part in one of the most controversial fights of all time – but why is the YouTuber’s mum controversial too?

19 Nov 2024 - 5:00AM

Jake Paul’s mum Pam Stepnick is a big supporter of her sons – and a YouTuber herself. Photos: @pam_stepnick/Instagram, Getty Images

Fame and celebrity

Meet Sydney Thomas, the ring girl from the Jake Paul – Mike Tyson fight

Sydney Thomas, one of the ring girls hired for the controversial Jake Paul vs Mike Tyson match on Saturday, is also a cheerleader in the MLB – here’s what we know about her.

19 Nov 2024 - 5:00AM

Fame and celebrity

Where are the BuzzFeed stars now, from The Try Guys to Quinta Brunson?

BuzzFeed put plenty of stars on the entertainment map, and since breaking away, the likes of Safiya Nygaard, Ryan Bergara, Quinta Brunson and The Try Guys have largely flourished

14 Nov 2024 - 5:00AM

South Korea

South Korea slaps travel ban on American live-streamer for ‘causing a commotion’

A convenience store worker reported Johnny Somali, real name Ramsey Khalid Ismael, to the police last month.

13 Nov 2024 - 11:57AM

A still from a TikTok video showing US live-streamer Johnny Somali, real name Ramsey Khalid Ismael, harassing pedestrians on the street in South Korea. Photo: TikTok/JohnnySomali

Fame and celebrity

Who is Halle Bailey’s ex-boyfriend and baby daddy, rapper DDG?

Halle Bailey and Darryl Dwayne Granberry Jr announced their split in early October, and the actress just called out the rapper on X for parading their son Halo online.

10 Nov 2024 - 4:00AMvideocam

Food and Drinks

Meet the ‘Bourdain of China’ telling ‘amazing’ food stories on YouTube

Christopher St. Cavish is known for writing about soup dumplings. His new video series spotlights foods around China and those behind them.

11 Nov 2024 - 10:22AM

Wellness

Critics decry scenes of alcohol drinking in K-dramas, chat shows

K-dramas like Queen of Tears and YouTube shows where Korean stars let their hair down over drinks ‘familiarise young people with drinking’.

4 Nov 2024 - 5:45PM

A scene from tvN’s hit series “Queen of Tears” shows its main character Baek Hyun-woo (Kim Soo-hyun) crying after drinking beer. Courtesy of tvN

Fame and celebrity

Meet Guaynaa, Lele Pons’ rapper husband who just started an OnlyFans account

Latin Grammy nominated reggaeton star Guaynaa married YouTuber Lele Pons in a star-studded wedding last year where Paris Hilton was a bridesmaid and Camila Cabello, Diplo and Winnie Harlow were guests.

13 Oct 2024 - 4:00AM

Guaynaa and Lele Pons pictured at Disneyworld. Photo: @lelepons/Instagram

Australia

UK YouTuber Yung Filly charged with raping woman in Australia hotel room

The rapper also allegedly choked the woman following a music performance at a Perth nightclub.

11 Oct 2024 - 10:41AM

US-China relations

CIA seeks informants in China, North Korea and Iran, recruiting online

The US spy agency posts instructions for interested applicants in Mandarin, Farsi and Korean on several social media platforms.

3 Oct 2024 - 6:22AM

K-pop, Mandopop, other Asian pop

The Hong Kong K-pop cover dancers chasing their dreams on YouTube

Amateur dancers make YouTube videos mimicking the moves of Korean idol singers, and some dream of earning a shot at being idols themselves.

27 Sep 2024 - 12:20PMvideocam

Members of Hong Kong K-pop dance cover group Pixel HK. Photo: PixelHK

Fame and celebrity

6 pop stars who started out on YouTube: Justin Bieber, Shawn Mendes and more

From Justin Bieber, whose mum shared his cover of a Ne-Yo song, to Conan Gray, whose song ‘Idle Town’ went viral, here’s how some of today’s best pop acts started out on YouTube

25 Sep 2024 - 5:00AM

The Weeknd, Alessia Cara and Shawn Mendes all got their start on YouTube. Photos: @theweekend, @alessiaspastpresentfuture/Instagram; Invision/AP

Celebrity children

Meet Kaesang Pangarep, Indonesian President Joko Widodo’s youngest son

The entrepreneur has been embroiled in controversy of late, including protests against him running in regional elections – but what else do we know about the 29-year-old?

20 Sep 2024 - 6:00PM

Singapore

Singapore prepares to get up to Speed with YouTuber known for daring stunts

IShowSpeed’s Southeast Asia tour has thrilled fans with daring stunts, cultural experiences, and viral moments, with Singapore the next stop.

19 Sep 2024 - 6:36PM

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