bodyType

customContents

entityId

entityUuid

articlePageQuery

filter

article

articleBaseAdvertisingInfoArticle

articleListArticle

articleSeoArticle

helpersCheckIsPostiesArticle

hooksArticleAcknowledgementGateOverlayArticle

hooksTrackPageViewArticle

hooksContentInterestArticle

articleLinkingDataContent

articleSchemaContent

liveArticle

advertZone

sentiment

contentLock

topics

types

sections

moreOnThisArticles

urlAlias

commentCount

sponsorType

authorLocations

authors

paywallTypes

corrections

displaySlideShow

multimediaEmbed

printHeadline

seriesContainer

socialHeadline

headline

flag

firstTopic

glossary

flattenTypeIds

publishedDate

additionalInfoBoxes

images

image

relatedLinks

relatedNewsletters

__typename

createdDate

sponsor

factSheets

series

disableOffPlatformContent

published

updatedDate

summary

subHeadline

body

keywords

copyrighted

customTimezone

liveContents

The Korea Times

By Park Jin-hai
Park Mak-rye, 77, a popular YouTuber with 1.16 million subscribers, is launching a beauty brand under her own name.
Also known as @korea_grandma, she is the latest in a growing number of celebrities, YouTubers and influencers venturing into the cosmetics industry, leveraging their influence to launch their own beauty brands.
Created in collaboration with global cosmetics giant Cosmax, Reii Reii is a skincare brand inspired by the beauty wisdom of Park and designed specifically for younger generations.

The brand features traditional Korean ingredients such as rice water and acorn powder, which Park has shared as her personal skin care secrets on social media. According to W Concept, a fashion platform, Reii Reii will be sold exclusively through its site.
In a promotional video, Park said: “Do you know how young and beautiful you are right now? The first gift I want to give you is ‘loving yourself’.”
She continued: “When I was young, I thought I was so ugly, and then I turned 70. I regret not loving myself enough. The first priority is yourself. You should also practise patting yourself on the back. Mak-rye, good job.”
Reii Reii consists of products including Gold Rice Energy Care Essence, Gold Rice Energy Cream and Acorn Jelly Cool Down Patch.
Regarding the cosmetics, she says: “I used to make face masks with rice water and acorns, and my fans seemed to enjoy it.” She revealed that she developed the cosmetics with Cosmax and even conducted sample tests herself.

“We decided to sell the brand exclusively because the values that Park Mak-rye wants to convey through her beauty brand match the demands of our core 20- to 30-year-old customers,” said an official of W Concept.
Many celebrities, YouTubers and influencers have been making inroads into the cosmetics industry. Cho Min, the influencer daughter of former South Korean justice minister Cho Kuk, recently announced the launch of her skincare brand, Cerolabs.
Intended as a “clean beauty” brand, all its products are cruelty-free and the company plans to minimise its environmental impact through eco-friendly packaging.
Singer Hong Jin-young has also transformed into a cosmetics company chief executive. Impoten, the cosmetics company she leads, is preparing for a stock market listing in 2026.

K-pop singer Jeon So-mi launched make-up brand Glyf in April 2024. The 23-year-old star is known to have been deeply involved in every aspect of launching her brand, from product development to website design.
The industry attributes the surge in celebrity-backed cosmetics brands to the rising popularity of K-beauty, fuelled by hallyu, or the Korean wave.
“With the availability of [original design manufacturers], anyone can easily create a beauty brand, leading to a wave of celebrities entering the cosmetics market,” an official of a cosmetics company said.
Read the full story at The Korea Times.


More Hong Kong shops to close as retail habits change, shopping shifts online

Cleopatra’s ‘white gold’, donkey milk is in demand for its health and beauty benefits

Perfume trends in China, from bespoke and niche scents to unisex, spicy fragrances

4 scented candles just in time for the winter holidays: Loewe, La DoubleJ, Diptyque and Aotrom bring soft light with the smell of flowers, a Scottish highland or a pine forest

Beauty

Reii Reii, beauty brand by 77-year-old YouTuber, is about ‘loving yourself’, says founder

Park Mak-rye, 77, a popular YouTuber with 1.16 million subscribers, is launching a beauty brand under her own name. Photo: Instagram/korea_grandma

Park Mak-rye is the latest in a growing number of celebrities, YouTubers and influencers venturing into the cosmetics industry. Photo: AP

Two of the products of Cerolabs, a skincare brand launched by Cho Min, the influencer daughter of former South Korean justice minister Cho Kuk. Photo: Instagram/@cerolabsofficial

Jeon So-mi is known to have been deeply involved in every aspect of launching Glyf. Photo: Interscope Records

Apateu may soon enter English lexicon thanks to APT, hit song by Rosé and Bruno Mars

A post on K-pop singer and Blackpink member Rose’s Instagram account shows a promotional image for her hit single “APT” featuring Bruno Mars (2024).

 Rosé and Bruno Mars performed their song APT live for the first time at the MAMA Awards show in Osaka, Japan, on November 22. Its refrain has become a global earworm. Photo: Instagram/@mnet_mama

The spread of apartment buildings in post-war Japan (including Tokyo, above) led to the co-option and clipping by Japanese of the English world “apartment”. Photo: Getty Images 

Why K-beauty tourists are flocking to Seoul’s make-up studios

Tourists are going to Korea’s top make-up studios, like ones run by make-up artist Kim Han-sol (pictured), to get the latest skincare and trend tips, and makeovers. Photo: Kim Han-sol

A visitor at Neu Haus, a make-up studio in Seoul, takes a photo of a list of beauty tips. Photo: courtesy of Kim Han-sol

The signature style of Neu Haus leans toward enhancing the individual beauty of its clients. Photo: Kim Han-sol

A visitor at Neu Haus captures a photo of beauty tips. Photo: courtesy of Kim Han-sol

9 popular Korean skincare items at Olive Young, the South Korean Sephora, from toners to serums to sheet masks

International retailers like Sephora and Watsons have failed to topple Olive Young from its perch as one of South Korea’s top beauty stores. We recommend the best toners, essence, serums and sheet masks to buy there. Photo: Shutterstock

Torriden’s Dive-In Low Molecule Hyaluronic Acid Toner is good for those with dry skin. 

Bringgreen’s Tea Tree Cica Soothing Toner is effective at removing your blackheads and whiteheads.

Round Lab’s 1025 Dokdo Toner was ranked as the number one toner in 2020, 2021 and 2023.

Goodal’s Green Tangerine Vita-C Dark Spot Care is made from green tangerines from Jeju Island, South Korea’s largest island. 

ISOI’s Blemish Care Serum is the single most sold item in the past 11 years in Olive Young.

Mediheal’s Tea Tree Essential Mask is especially effective in calming skin irritation.

11 of the best new K-dramas to watch in November 2024, from Gangnam B-Side to Mr Plankton

Lee You-mi (left) and Woo Do-hwan in a still from Mr Plankton, one of our top Korean drama picks for November 2024. Photo: Jiyeon Kim/Netflix

Yoo Yeon-seok (left) and Chae Soo-bin in a still from When the Phone Rings.

Lifestyle

Fashion & Beauty

‘Do you know how young and beautiful you are right now?’ Reii Reii founder Park Mak-rye on her beauty brand, learning to love herself


‘Do you know how young and beautiful you are right now?’ Reii Reii founder Park Mak-rye on her beauty brand, learning to love herself.


Skincare

South Korean celebrities

Korea Times

YouTube and YouTubers