Pistachio chocolate bar goes viral, taking the world by storm
Inspired by a TikTok trend, bakers are crafting their own versions of the ‘Dubai chocolate’ – a chunky, pistachio-filled slab.
When Ali Fakhro lays out a row of pistachio-filled chocolate bars in the morning at his bakery in Berlin, he knows they will be gone in a matter of hours.
Inspired by the viral success of the crunchy delicacy known as “Dubai chocolate”, Fakhro hunted down a recipe and began making his own version.
The so-called Dubai chocolate was invented in 2021 by British-Egyptian entrepreneur Sarah Hamouda, who is based in Dubai.
The treat consists of a blocky, hand-decorated chocolate bar with various fillings – the signature flavour being a rich pistachio cream.
The treat went viral when TikTok food influencer Maria Vehera posted a video of herself eating a bar in her car.
The real thing is only available to local customers in limited quantities. Many have made their own versions.