‘Teddy Bear’ review: A sweet K-pop track, but for STAYC, it feels like a regression
- The Korean girl group was recognised for their ‘teen fresh’ concept and Y2K style from the moment they debut in 2020
- While their latest track is a fun release, the overly simplistic lyrics and lack of distinct style don’t help them stand out from bands like Itzy, Le Sserafim and (G)I-dle
K-pop girl group STAYC performs at the Circle Chart Music Awards in Seoul on February 18, 2023. Photo: AFPKorean girl group STAYC was recognised as one of the rising stars of the fourth generation of K-pop when they debuted at the end of 2020, thanks to their quality music and sleek visuals. Their latest song, “Teddy Bear”, is an unexpected pivot from their iconic “teen fresh” concept. Here are some thoughts we had a few days after the MV’s release.
The MV’s concept
The most obvious reason behind the divisive reactions to STAYC’s return is their change in concept. Since their debut with “So Bad”, STAYC has been known for their versatile “teen fresh” concept, which is visually influenced by the popular Y2K style. While STAYC isn’t a stranger to upbeat music – the explosively viral “ASAP” is arguably the most popular song in their discography – “Teddy Bear” is relatively simplistic in its message and execution, leaving some fans disappointed.
Rather than utilising elaborate sets, CGI, or picturesque outdoor backdrops like many other K-pop videos, “Teddy Bear” takes place in small spaces, which seem constricting in comparison. However, the backgrounds – a library, a supermarket, a cosy bedroom – are all familiar and relatable, bringing STAYC back to the basics and giving viewers a sense of nostalgia for happier days.
So while the MV does feel a little disjointed, flickering between an 80s disco party and a plush room with teddy bears hanging from the ceiling, it is at least a refreshing change of pace in the competitive K-pop market, where it can be challenging to stand out.
Simplistic lyrics
From a lyrical perspective, “Teddy Bear” is one of the most simple songs STAYC has released. One of the group’s strengths has always been their ability to release catchy songs about the complexities of growing up, such as falling in love for the first time or being stereotyped by others. With tunes like “Stereotype” and “Run2U”, STAYC has a proven track record for combining memorable melodies with nuanced social messages that help them stand out from their competitors. But “Teddy Bear” doesn’t add to their record.
According to the English translation, “Teddy Bear’’ is about discarding societal expectations to be “cool” and living at your own pace, similar to the self-love concept done by groups such as Itzy, Le Sserafim, (G)I-dle and at least half of STAYC’s peers. Unfortunately, “Teddy Bear” lacks a unique take on this overdone concept and doesn’t do anything to stand out. The repetitive verses and chorus only make for a good listening experience due to the member’s unique vocals.
Lack of distinct style
Previously, each era and music video for STAYC featured a set of unique outfits that made them easily identifiable as a group but still highlighted each member’s style. From the pastel checkered outfits of “Stereotype” to the Bohemian chic of “Beautiful Monster”, STAYC has been praised for their daring styling choices since their debut.
However, this is not evident in “Teddy Bear”, which has the girls in casual, everyday clothing or hot pink hoodie dress combinations, so identical they could be uniforms. While there are some unexpected styling choices – such as member J ditching her signature bob for long hair and Se-eun going blonde after a long streak with dark hair – the overall fashion decisions for “Teddy Bear ‘’ cannot compare to STAYC’s styling in past eras.
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Eye-catching animation
One thing that instantly captures the eye while watching the MV for “Teddy Bear” is the animation. Similar to Twice’s “Candy Pop”, the MV features colourful animated versions of the members in a style reminiscent of 2010s American cartoons and bright Japanese Harajuku art. Although the cartoons are relatively simple, they breathe life into the ordinary MV concept and make the video fun to rewatch.
As a song, “Teddy Bear” is fun and relatable and would be acceptable for groups with a track record of making catchy pop earworms. But one reason STAYC stood out, despite coming from a small label in a year when multiple rookies from industry giants debuted, was their catchy songs with surprisingly deep meanings.
While there isn’t anything wrong with “Teddy Bear”, it fails on multiple fronts that used to be STAYC’s forte, such as lyrical meaning and styling. This could indicate a fumble in STAYC’s comeback or a shift away from the more mature “teen fresh” concept into one for a younger audience. Instead, it feels like the girl group is still trying to find their footing in an overpopulated market.