2024’s most mispronounced words, from Kamala to Shein

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List from language-focused companies Babbel and The Captioning Group includes the actress Zendaya and musician Chappell Roan.

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US Democratic presidential nominee and current vice-president Kamala Harris topped this year’s list of most mispronounced words. Photo: Reuters

Do you struggle with new names? You’re not alone. Vice-President Kamala Harris and breakout singer Chappell Roan were among this year’s most talked-about people. Their names were also among the most mispronounced.

Language-learning company Babbel and closed-captioning company The Captioning Group released a joint list of the words that news anchors, politicians and other public figures in the US struggled with the most in 2024. The list also provides a retrospective of the year’s most discussed topics and people, from pop culture to politics.

“It’s a nice way to kind of look back into the year and see everything that has happened,” said Esteban Touma, a linguistic and cultural expert at Babbel.

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Roan – whose hits include “Good Luck, Babe!” – shot to fame this year and is nominated for six Grammy awards. According to the list, her name is pronounced CHAP-uhl ROHN, not SHA-pel ROW-an.

During Harris’ unsuccessful run for president this year, her great-nieces took to the stage at the Democratic National Convention to clear up how to say her first name, pronounced COM-a-la. Also on the list was US Transportation Secretary Pete Buttigieg, whose last name still leaves people tongue-tied. During his 2020 presidential run, his campaign made posters and T-shirts with the pronunciation “Boot-Edge-Edge” to help.

In this combination image left to right; unsuccessful democratic presidential nominee Vice President Kamala Harris in Pennsylvania, United States and singer-songwriter Chappell Roan in New York, United States. Photo: AP Photo/Invision

Other words on the list include:

  • Dutch Kooikerhondje, pronounced COY-ker-HUND-che, is a breed of dog that made its way into the lexicon this year. This is largely because Los Angeles Dodgers superstar Shohei Ohtani has a Kooikerhondje called Decoy, who won the hearts of fans while delivering a ceremonial first pitch.

  • The name of the actress Zendaya, who starred in “Challengers,” is often mispronounced as zen-DIE-uh, but it should be zen-DAY-a.

  • Online fast-fashion giant Shein is SHE-in, not SHEEN.

  • The newly discovered exoplanet Speculoos-3b, pronounced SPEK-yuh-loss three bee.

  • Phryge, the mascot of the Paris Olympics, is pronounced FREE-je. It was a nod to the Phrygian cap, an emblematic accessory of the French revolutionaries.

  • Semaglutide, the drug in weight-loss medications Ozempic and Wegovy, is pronounced sem-ah-GLOO-tide, not SEE-mah-gloo-tide.

  • The last name of Irish actor Barry Keoghan, who starred in “Saltburn,” is pronounced key-OH-gin.

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Nancy Niedzielski, chair of the linguistics department at Rice University in Houston, points out that most of the words on the list are not English, so it’s not surprising that they would be mispronounced in the US. The key to pronouncing them correctly, she said, would probably just be hearing them spoken.

“There aren’t really tricks short of knowing how orthology [linguistic norms] works in that language,” she said.

Several of the words on the US list, including Keoghan, Phryge and Shein, also made the list for the UK, which Babbel compiled with the help of the British Institute of Verbatim Reporters, an organisation for subtitling professionals.

Other words on the UK list include flygskam, a Swedish term pronounced FLEEG-skam, popularised by climate activist Greta Thunberg, which translates as “flight shame,” and the Chagos Islands, pronounced CHAY-goss, which made the list after the British government this year returned sovereignty of the long-contested Indian Ocean archipelago to Mauritius.

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Touma, a native Spanish speaker, said that if you cannot pronounce a word, it’s important to just keep trying.

“One of the problems we have is our mouths are not trained to make these sounds that come from different languages,” he said.

Touma admitted even he struggles with some words, including Harris’ first name. Even though he knows the correct pronunciation, he said, it’s hard to get it correct in the moment when he’s in a conversation.

As Roan’s music gained popularity over the year, it was an interesting cultural moment to watch as people learned to pronounce her first and last name, he said.

“The way we create understanding with each other is just trying to do these things,” Touma said.

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