TOPIC

/ company

Rolex

News and insights about the Swiss luxury watchmaker

Chairman / President

Luca Bernasconi

CEO / Managing Director

Jean-Frédéric Dufour

CFO / Finance Director

Yadira Preciado

Industry

Luxury Goods, Watchmaking

Website

rolex.com

Headquarters address

3-5-7 Rue François-Dussaud, 1211 Geneva, Switzerland

Year founded

1905

last updated:

30 September, 2024

Timepieces

Time-only watches took the spotlight at GPHG, the ‘Oscars of watchmaking’

The 2024 GPHG saw a surge in interest for these ‘purist’ watches, with brands like H. Moser & Cie, Parmigiani Fleurier and Chopard highlighting the trend for ‘quiet luxury’.

19 Jan 2025 - 12:00PM

XXIV

The return of the three-hand watch – H. Moser & Cie embraces simplicity

7 Jan 2025 - 10:41AM

Joe Biden

Jill Biden’s US$20,000 diamond is priciest gift from a foreign leader in 2023

5 Jan 2025 - 3:39AM

Fame and celebrity

Meet Rose Zhang, the ‘Mozart of golf’ who’s also a Rolex brand ambassador

The 21-year-old rising star has already won 2 pro tournaments and banked US$2.5 million in career earnings, and has lucrative endorsement deals to boot – including a workout series on Apple Fitness+.

4 Jan 2025 - 12:00PM

Meet Rose Zhang, the “Mozart of golf” who’s being compared to Tiger Woods. Photo: Getty Images via AFP

Timepieces

Is now the best time to invest in luxury watches? How to shop second-hand

The luxury watch market is cooling down after the pandemic-fuelled boom, offering an opportunity for collectors to snag coveted timepieces at more affordable prices.

4 Jan 2025 - 11:00AM

Timepieces

Why is timepiece customisation so controversial?

Some wealthy watch owners seek to lend their pieces even more exclusive identities by customising them … but does it enhance or lessen value?

2 Jan 2025 - 7:00AM

Timepieces

The year in watchmaking, wrapped – 24 moments in 2024

From watch fairs and bumper vintage auctions to landmark releases, and from C-suite moves to new A-list collectors, here are 24 of the most important events that shaped high horology this year.

30 Dec 2024 - 6:00AM

From left to right: Mark Zuckerberg begins collecting; Patek Philippe releases the Cubitus; GPHG awards IWC’s Portugieser Eternal Calendar the Aiguille D’Or; Konstantin Chaykin and Bulgari duke it out for thinnest watch in the world; Armin Strom passes away at 86. Photos: Handout

Timepieces

Cool, collected, Cartier: the watches and style of Jeff Goldblum

He wore a Hamilton Jazzmaster in Independence Day: Resurgence, while IRL Goldblum has a serious penchant for the Cartier Tank – and donned the maison’s unconventional Baignoire to Wicked’s premieres.

27 Dec 2024 - 6:00AMvideocam

Timepieces

Beyond the Cartier Crash: why asymmetrical watches are here to stay

The Cartier Crash has long defined unconventionally shaped timepieces, but a provocative renaissance is now under way as newer brands make their mark.

26 Dec 2024 - 6:00AM

Style Edit

Style Edit: Rolex’s equestrian connection with CHI Geneva

Witness the world’s best show jumpers compete at CHI Geneva, a tradition since 1926, with Rolex’s unwavering support.

6 Dec 2024 - 10:00AM

Martin Fuchs riding Leone Jei in the Rolex Grand Prix 1.6m. Photo: Rolex

Preservers of our natural world

‘Omacha’: explorer and marine biologist dedicates life to protecting Amazon river dolphins

Fernando Trujillo named the 2024 Rolex National Geographic Explorer of the Year to honour his decades of conservation work for the species.

In partnership with

Rolex

Special Report - Jewellery

Stone dial watches by Piaget, Audemars Piguet and Rolex are making a comeback

Once considered a relic of the hippie era, watches with dials made from exotic stones, like turquoise lapis lazuli and opal, are enjoying a renaissance – the world’s luxury watchmakers are taking note.

26 Nov 2024 - 5:50PM

Academy Awards

Rolex and the Oscars: a century of timeless elegance and cinematic excellence

The partnership has cemented Rolex’s role in cinema away from the screen, supporting the Oscars and the Academy Museum Gala, the ‘Met Gala of the West Coast’.

19 Nov 2024 - 6:10PM

Preservers of our natural world

Towards Our Perpetual Planet event spotlights sustainability

Thought leaders and innovators came together in Hong Kong to highlight initiatives that seek to protect the natural world.

In partnership with

Rolex

Fame and celebrity

The truth behind Trump watches: Rolex rivals or overpriced knock-offs?

The US president-elect’s latest venture – a line of luxury watches featuring his name, image and likeness – has sparked controversy, with experts questioning their price and manufacturing origin.

7 Nov 2024 - 1:00PM

The truth behind Trump-branded watches: from the US$100,000 Victory Tourbillon to the US$800 Fighter featuring the president-elect’s signature – pieces to rival a Rolex or overpriced knock-offs? Photo: AP Photo

Icons and Influencers

How Indonesian fashion brand SukkhaCitta blends tradition with sustainability

Using regenerative farming based on traditional methods, SukkhaCitta champions environmental and financial sustainability for its employees, and high-quality, long-lasting clothes for consumers.

6 Nov 2024 - 3:07PM

Style Edit

Style Edit: Jannik Sinner triumphs at the Rolex Shanghai Masters

The Swiss luxury watchmaker has been the title sponsor of Asia’s leading tennis tournament since 2010, and is also a partner of all four grand slam events.

25 Oct 2024 - 10:00AM

Celebrity style

11 celebrities who stunned at the Academy Museum Gala

First held in 2021, the gala this year honoured Aftersun and Normal People actor Paul Mescal, actress and dancer Rita Moreno, and legendary director Quentin Tarantino.

21 Oct 2024 - 5:48PM

Kaia Gerber, Ayo Edebiri and Ariana Grande were among the best dressed celebrities at the Academy Museum Gala in Los Angeles. Photos: AFP, EPA-EFE

NBA

NBA star Tyrese Haliburton’s impressive luxury watch collection

Off court, NBA player Tyrese Haliburton has earned a reputation for his preppy clothes, vintage loafers and Louis Vuitton duffel bags – but what about his wrist game?

7 Oct 2024 - 2:51PM

High Jewellery

Platinum’s resurgence in luxury jewellery and watchmaking

Rolex, Jaeger-LeCoultre and De Beers use the durable metal in their watches and jewellery, as do boutique designers like Krishna Choudhary’s London-based brand Santi and New York jeweller Le Vian

3 Oct 2024 - 7:00PM

Timepieces

Inside Jay Chou’s watch collection, from Tudors to holy grail Rolexes

The King of Mandopop and Dior ambassador is also the face of Tudor along with David Beckham and Lady Gaga … but his Rolexes are something special

24 Sep 2024 - 2:00PM

King of Mandopop and Dior ambassador Jay Chou is also the face of Tudor along with David Beckham and Lady Gaga … but his Rolexes are something special. Photo: @tudorwatch/Instagram

Style Edit

Style Edit: Rolex celebrates rising classical music talent at the Salzburg Festival

Cecilia Bartoli and Benjamin Bernheim are among the Rolex Testimonees who enthralled audiences in Mozart’s birthplace this summer.

19 Sep 2024 - 12:20PM

Each year, the Salzburg Festival and Rolex celebrate rising talent with the Herbert von Karajan Young Conductors Award. Pictured: Gabor Kali Conductor leading the Vienna Radio Symphony Orchestra. Photos: Handout

Timepieces

Daniel Ricciardo’s high-octane watch collection, from Tag Heuer to Rolex

The Honey Badger is a true connoisseur, boasting team-issued watches from Tag Heuer, Richard Mille and Tudor, as well as personal purchases of rare models from Patek Philippe, Audemars Piguet and Rolex

13 Sep 2024 - 4:00AMvideocam

Timepieces

What went on in the world of watches in July and August 2024? 7 highlights

Catch up on Chanel’s MB&F stake, LVMH’s corporate moves, Olympians’ and A-listers’ wrist candy, Watches and Wonders hitting Shanghai, and the finalists of the Grand Prix d’Horlogerie de Genève

4 Sep 2024 - 5:44PMvideocam

Timepieces

Twice as nice: double up on watches to make a timely statement

From Kylie Jenner’s duelling Cartier Panthère and Baignoire, to Serena Williams doubling up on the Audemars Piguet Royal Oak, stacking watches is officially celeb-approved

5 Sep 2024 - 1:07PM

Serena Williams doubles up on watches while emceeing the Espy Awards. Photo: AP Photo

Style Edit

Style Edit: Rolex Monterey Motorsports Reunion celebrates 50 years of excellence

The race, held at the WeatherTech Raceway Laguna Seca each year, welcomes racing legends and Rolex motorsport Testimonees

15 Aug 2024 - 10:00AM

The Rolex Monterey Motorsports Reunion has been drawing racing enthusiasts since 1974 and this year celebrated 50 years of racing car excellence with Formula One champions Sir Jackie Stewart and Jenson Button

Timepieces

6 timepieces from Giannis Antetokounmpo’s incredible luxury watch collection

From a modest Rolex Oyster Perpetual to a timepiece made just for him, the NBA player and Breitling ambassador is indulging in his passion for rare and exclusive watches

13 Aug 2024 - 6:00PM

Timepieces

10 blinging watches from Jay-Z’s epic, multimillion-dollar collection

The billionaire rapper has an eye for watches as well as an ear for music – his collection includes custom Richard Mille pieces, one of the rarest vintage Patek Philippe Chronographs, and an almost priceless Rolex

1 Aug 2024 - 6:00AM

Help preserve 120 years of quality journalism.

SUPPORT NOW