Sly has been credited with putting Panerai on the map, but other watches that Sotheby’s just auctioned came from Rolex, Patek Philippe, Audemars Piguet and Cartier – let’s have a look

Global Partner of F1 since 2013, Rolex’s involvement in the sport goes back much further and extends to long relationships with individual races and drivers

The family of Formula One legend Michael Schumacher is auctioning off 8 of the driver’s rare watches, including a unique Rolex, giving fans a chance to own a piece of motorsport history

The former World Bank economist’s sustainable clothing label, SukkaCitta, ensures better wages for the women working for it, while providing education to their families

Rolex showcased additions to its GMT Master-II, Sky-Dweller, Deepsea, Daytona, Day-Date and Perpetual 1908 lines – so what makes them special?

The celebrity chef is a big Rolex guy, but fans have also spotted him wearing his Breitling Cockpit Chronograph and IWC Pilot’s Watch Mark XVIII Edition ‘Tribute to Mark XI’

During his acting and political career, Schwarzenegger has built a fine luxury watch collection, that includes Rolex and Audemars Piguet, and began with rugged timepieces sported in his best-known films

This year at the luxury watch fair, Rolex skipped new model lines in favour of variants of tried-and-true favourites, striving for ‘harmonies of materials, colours and textures’

Gisele Bündchen and Wang Yang were present to check out luxury timepieces, including 6 new watches by Rolex – such as a Daytona studded with diamonds and the Deepsea in 18-karat gold

Dina Boluarte, who said she would not resign, is being investigated for allegedly acquiring an undisclosed collection of luxury watches since becoming vice-president in 2021 and then president in 2022.

Winning Dutchman Willem Greve takes the lead in the Rolex Grand Slam of Show Jumping, the highest achievement in the sport, and one so difficult it has only been achieved once before

The pro wrestler-turned-actor seems particularly fond of Rolexes and has been spotted in a Daytona Everose, GMT-Master II Batman – and Explorer II, of course

Boasting sponsorships with Hugo Boss, Diesel and Puma, Giroud has been spotted with the coveted Audemars Piguet Royal Oak, classic Rolex GMT Master II ‘Pepsi’ and avant-garde RM 011 Flyback Chronograph

The rising NBA star has been spotted with pieces such as the Rolex ‘Panda’ Daytona and ‘President’ Day-Date models, and he’s a fan of Audemars Piguet Royal Oak too

From Taylor Swift’s watch choker and Timothée Chalamet’s Cartier love at the Grammys, to LVMH’s moves and exciting collabs by Rolex, Audemars Piguet and Casio

Luxury watch brands like Rolex, Patek Philippe and Audemars Piguet can’t be bought on the spot, while shopping vintage has both pros and cons, writes Priya Raj

The remote sensing specialist uses satellites to save endangered wild camels in Gobi desert, and the award will go towards 40 new trackers and setting up 2 conservation zones

Cristiano Ronaldo Jr seems to have inherited his father’s athleticism, as showcased in a photo the ex Real Madrid star shared of the pair last week – here’s what we know about his first born

The ex-King & Prince member, who starred in the Kaguya-sama: Love is War films, was at Pharrell Williams’ Louis Vuitton menswear show in Hong Kong, and has been showcasing his own well-crafted looks

An eclectic leopard-print Rolex Daytona, a dragon Cartier and a watch related to his foundation, set up after Freddie Mercury’s death, to bid on at Christie’s

His collection includes pieces from Rolex and Richard Mille, but the basketball legend has a keen eye on less known haute horologists like A. Lange & Söhn and Urwerk, too

The prince’s favourite piece appears to be a black Casio G-Shock that goes for US$300 – modest, for a royal family reportedly worth US$28 billion

The Barbie and Shang-Chi actor appeared on Jimmy Kimmel Live! with a gold Rolex Yacht-Master, is an IWC Schaffhausen ambassador, and has an affinity for New York City-based Jacob & Co.

With US$530 million and more time on his hands after his split with Gisele Bündchen, Brady can further indulge in his watch obsession – he already owns the IWC Portuguese Tourbillon and more

The Wonka star was seen sporting a Cartier Crash on his first public date with Kylie Jenner at the Golden Globes, and is also partial to a Cartier Tank, Rolex Day-Date and Jaeger-LeCoultre Reverso

From Rihanna’s blinged-out Jacob & Co. choker to Cristiano Ronaldo’s stake in Chrono24, it was an especially glamorous year in the world of watchmaking

Discerning collectors want elegant and seemingly simple dress watches that are packed with superlative mechanics, and even a complication or two

Once, a gratuitously iced-out dial was a sign of wealth and success, but today Jay-Z and Pharrell are seen as serious collectors whose appreciation for high horology means big business