Towards Our Perpetual Planet event spotlights sustainability
Thought leaders and innovators came together in Hong Kong to highlight initiatives that seek to protect the natural world
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Towards Our Perpetual Planet event spotlights efforts to protect the natural world
The health of the Earth is deteriorating, and fast. Around the world, explorers were among the first to warn us about the effects that climate change was having on the environment.
Rolex – the Swiss watchmaker that for nearly a century has been equipping explorers with timepieces – has learned about these rising threats first-hand.
While climate change, biodiversity loss and pollution are pressing issues, the future of our planet depends on people who have committed themselves to finding solutions that perpetuate, preserve and protect it.
From conserving wildlife to reinventing the fashion industry and tackling the plastic waste crisis, Rolex now strives to support the work of individuals and organisations that seek to safeguard our home. Through its Perpetual Planet Initiative, the brand is championing solutions that address global challenges in the oceans, across all landscapes and for humanity as a whole.
The Perpetual Planet Initiative launched in 2019 following Rolex’s commitment to supporting those protecting the Earth, improving lives and building a better future. The projects it supports include satellites that track endangered camels, regenerative clothing supply chains and chemical plastic-recycling technology, to name a few.
In 1976, the brand created the Rolex Awards to commemorate the 50th anniversary of its first waterproof watch, the Rolex Oyster. The winning Laureates are selected by an independent jury of international experts with the brand’s values in mind: quality, ingenuity, determination and, above all, a spirit of enterprise.
