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The year in watchmaking, wrapped – 24 moments in 2024, from record-breaking ‘thinnest’ to celebrity watch spottings – Taylor Swift, Kevin Hart, Mark Zuckerberg – and major moves at LVMH and Richemont

From left to right: Mark Zuckerberg begins collecting; Patek Philippe releases the Cubitus; GPHG awards IWC’s Portugieser Eternal Calendar the Aiguille D’Or; Konstantin Chaykin and Bulgari duke it out for thinnest watch in the world; Armin Strom passes away at 86. Photos: Handout
From left to right: Mark Zuckerberg begins collecting; Patek Philippe releases the Cubitus; GPHG awards IWC’s Portugieser Eternal Calendar the Aiguille D’Or; Konstantin Chaykin and Bulgari duke it out for thinnest watch in the world; Armin Strom passes away at 86. Photos: Handout
Timepieces

From watch fairs and bumper vintage auctions to landmark releases, and from C-suite moves to new A-list collectors, here are 24 of the most important events that shaped high horology this year

It’s been another eventful year and enthusiasts, retailers, watchmakers and celebrity collectors never let up for a second. We saw the watch calendar’s biggest fairs grow and return, while auctions expanded in diversity of pieces, theming and, of course, results. Celebrity collectors like John Mayer and Kevin Hart evolved their public tastes and brand involvement, while others made their entry into the arena – Mark Zuckerberg is now known for sporting a new grail piece at almost every appearance he makes.

Of course, watchmakers and brands across the board made waves and released ever bolder pieces. We had not one but two watches vie for the record of thinnest watch in the world. We saw Patek Philippe resurface with its first new collection in 25 years. And there was a changing of the guard for top brass at LVMH and Richemont, whilst brands partnered even more heavily with independent watchmakers and even clockmakers. There’s a lot to celebrate as we wrap this year up, so here are 24 highlights of this year in horology.

1. LVMH Watch Week brought us new Bulgari, Hublot and Daniel Roth

The Bulgari Bulgari was unveiled during LVMH Watch Week 2024. Photo: Handout
The Bulgari Bulgari was unveiled during LVMH Watch Week 2024. Photo: Handout
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LVMH kicked off high horology in 2024 with style as this year’s LVMH Watch Week saw dazzling releases from the conglomerate’s brands. Hublot’s sci-fi-esque MP-10 Tourbillon departs heavily from the brand’s usual sports watches, while Bulgari gave us the malachite-dialled Lucea alongside the Bulgari Bulgari, evoking the 1970s. LVMH also presented an updated Daniel Roth Tourbillon Souscription in a bid to relaunch one of the most celebrated names in high horology.

2. Frédéric Arnault heads watches at LVMH – plus CEO shifts for Tag Heuer, Hublot and Bulgari

Frédéric Arnault was appointed LVMH Watches CEO. Photo: @frederic.arnault/Instagram
Frédéric Arnault was appointed LVMH Watches CEO. Photo: @frederic.arnault/Instagram

Bernard Arnault’s second-youngest son, Frédéric, previously CEO of Tag Heuer, was appointed CEO of LVMH Watches in January, in the wake of successful revivals of historic models for the brand, including the Monaco, Monza and Carrera. In July, Julien Tornare (above left), who succeeded Arnault as Tag Heuer CEO in January, took over as the CEO of Hublot in September, replacing Ricardo Guadalupe (above right). Citing a desire to “step back from operational management”, Guadalupe was appointed honorary president, per a release. Tornare was succeeded by former Bulgari general manager Antoine Pin as Tag Heuer CEO.

3. Raúl Pagès took home Louis Vuitton Watch Prize

Raul Pages beat 1000 submissions to win the inaugural Louis Vuitton Watch Prize for Independent Creatives. Photo: Handout
Raul Pages beat 1000 submissions to win the inaugural Louis Vuitton Watch Prize for Independent Creatives. Photo: Handout

The inaugural Louis Vuitton Watch Prize for Independent Creatives was awarded to Raúl Pagès in February for his showstopping Régulateur à Détente RP1. The piece was selected from a pool – which included Simon Brette and Petermann Bédat – by a finalist judges’ panel that included Tag Heuer movements director Carole Forestier-Kasapi and independent maker Rexhep Rexhepi. Pagès was also awarded a grant and one-year mentorship by a team at La Fabrique du Temps Louis Vuitton, for building a watch that features an intricately designed detent escapement for increased accuracy, commonly seen in marine chronometers.

4. Taylor Swift rocked a watch choker