TOPIC

Millennial style

Millennial style
Insight on trends in millennial fashion and spending, and how luxury brands are shifitng their strategies for this generation
last updated:
9 September, 2024
Social media content creator Carter Kench with his collection of Squishmallows in Los Angeles, California. The soft toy industry’s most important consumers are millennials and Gen Z. Photo: Getty Images
Gen Z

Who buys Jellycat and Squishmallows toys? They’re older than you think

The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts examine why.

Gen Z

Opinion | How youth perspective can help firms future-proof their strategy

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Photography

Pentax 17, its first film camera in 21 years, rides ‘nostalgic’ photo wave

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Fashion

Office wear gets sexy makeover in viral TikTok fashion trend

Shorter skirts, unbuttoned shirts – ‘corporate sleaze’ puts a sexy spin on office wear, made a viral TikTok fashion trend by Gen Z and worn by the likes of Jennifer Lawrence and Bella Hadid.

Jennifer Lawrence attends the Christian Dior womenswear autumn/winter 2024-25 show at Paris Fashion Week on February 27, 2024. Photo: Getty Images
Business of climate change

Gen Z, millennials want companies to take action on climate change: survey

Environmental sustainability is a leading concern for the younger generation, and they have been pushing businesses to take more action on climate change, according to a Deloitte survey.

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Architecture and design

Beige, begone! It’s all about bold, IG-worthy interiors today

Minimalist tones are so yesterday – daring hues and bold colour themes are the choice for Gen Z

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Luxury brands

Why kooky pottery and risqué ceramics chime with Gen Z

A younger audience are looking for bold and inventive works of clay art and artists are responding, bringing humour and personality to their pieces

Alma Berrow’s subversive ceramics are one example of a trend for more inventive and playful pieces that are attracting a younger audience – and the interest of luxury brands like Loewe and Bottega Veneta. Photos: Handout
NFTs

China in driver’s seat as Asian men use more cosmetic products, grow beauty industry

A growing demographic of Asian men is increasingly spending more on skincare.

Celebrity style

Dyeing your hair – what colour, which products, how permanent?

Vividly coiffed icons like Billie Eilish, BTS’ V and Megan Fox make colour cool but remember that it can come at a cost to your hair – make considered decisions and don’t forget to look after your locks during and afterwards

Fashion

4 trailblazing fashion collabs to know this month – from Prada to Phoebe Philo

From Prada’s Panerai watch tie-up and vintage Celine designs on Vestiaire Collective, to Jean Paul Gaultier’s long-overdue collab with Jimmy Choo – creative collaborations are delivering this autumn

Online retailer Net-a-Porter has teamed up with Jacquemus for a moody new capsule collection, titled Le Soir. Photo: Handout
Fashion

From Uniqlo to Prada: why nylon bags will never go out of fashion

From 90s throwback fashion to utilitarian chic, synthetic bags are having a moment – with brands from Fendi and Bottega Veneta, to Tory Burch and Longchamp all offering nylon options

Bottega Veneta is one of the heritage brands embracing nylon, evidenced in this padded Cassette. Photos: Handout
Fashion

2023 sneaker trends: from Adidas and New Balance to Asics, On and Salomon

Adidas’ Sambas and Gazelles and Asics’ Gel-Kayano 14 are some of the hottest sneakers in 2023, while the New Balance 997 and brands including Salomon, Hoka and On could all spark future trends.

Fame and celebrity

Sanna Marin’s fabulous post-prime-minister lifestyle, from PFW to Barbiecore

Sanna Marin may have left office earlier this year, but that doesn’t mean she’s been any less busy – the former PM of Finland has been attending fashion weeks, festivals and more

Fashion

Thank Barbie? How Birkenstock went from an ‘ugly’ sandal to fashion staple

Rooted in function and comfort over form, Birkenstock has long been hailed for its hippie sandals, then Kendall Jenner wore a pair … here’s how the company continues to grow in popularity

Birkenstock is getting another moment in the limelight after 250 years of history. Photo: @birkenstock/Instagram
Luxury Spend It

How the world fell for whimsical jewellery, from Gameboys to gummy bears

Wearable works of art inspired by treasured childhood playthings have been trending for some time now, from Nadine Ghosn’s Lego rings to Melinda Zeman’s bestselling Slinkee

Boochier’s Nostlagia collection is riffing and riding on the whimsical jewellery trend. Photo: Boochier
Fashion

Why are restaurants adding tiny seats for luxury handbags?

Goodbye bag hooks, hello purse stools: restaurants from fine dining to casual steakhouses are all adding companion seats for guests’ bags – with writers at And Just Like That… and Emily in Paris riffing on the trend

Fashion

Why do Gen Z still love Y2K fashion? Thank TikTok, stars like Bella Hadid

From ‘‘Barbiecore’ to ‘coastal granddaughter’, fashion trends from the early 2000s are far from dead – and for that we have to thank social media apps such as TikTok and Instagram, and stars like Bella Hadid.

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High Jewellery

Why are luxury fashion brands like Dior and Prada delving into high jewellery?

According to a McKinsey report, branded jewellery market is expected to grow from 8 to 12 per cent from 2019 to 2025 – and here’s how luxury fashion houses are expanding into this category

A dazzling bracelet from the Tweed de Chanel high jewellery collection. Photo: Handout
Japan

They’re trapped in dead-end jobs and never want kids – meet Japan’s millennials

About one-fifth of Japan’s population are millennials. They’ve spent their entire lives in an economic slump and are mostly just happy to stay afloat – with no plans to have children, own a home, or get rich.

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Fashion

Q&A | Cheryl Leung, founder of Hong Kong-based Sau Lee, on modern cheongsam design

Taking a modern approach to traditional garments like the cheongsam, Sau Lee has quickly cemented its status as one of fashion’s hottest labels – we chat to founder and creative director Cheryl Leung

High Jewellery

Why genderless pieces are high jewellery’s next frontier

Today, at last, jewellery brands are embracing the spirit of the age and dropping gender-specific collections – here’s what you need to know

Liu Wen and Jing Boran in a campaign for Chanel Coco Crush. Photo: Handout
Singapore

‘They’re so unaware’: Singapore’s priced-out young singles rail against the PAP

Some 2 in 3 Singaporeans in their 20s report having to contend with the city state’s red-hot rental market due to insufficient savings. Most are ineligible for public flats until they hit 35 – unless they get married.

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Young Singaporeans raise their fists as they chant demands for workers during a Labour Day rally in Singapore on May 1. The city state’s government has acknowledged that property prices have soared, but insists that incomes have kept pace. Photo: EPA-EFE
Fashion

Where to buy your quiet luxury wardrobe: 5 fashion brands to know

The stealth wealth or quiet luxury trend is becoming more popular, but which fashion brands are executing the aesthetic perfectly? From The Row to Loro Piana and more

Fashion

This viral Uniqlo bag is 2023’s hottest fashion item – and it’s only US$20

Lyst has just unveiled its hottest product of the year: Uniqlo’s viral and very handy US$20 shoulder bag, signifying a new wave of affordable ‘quiet luxury’ items going mainstream

Fashion

Meet Duy Tran, the Vietnamese designer behind Blackpink-loved Fancì Club

Vietnamese designer Duy Tran dropped out of fashion school to start his own label Fancì Club in 2018 ... so how did he become a celeb favourite, counting Olivia Rodrigo and Bella Hadid as fans?

Olivia Rodrigo and Bella Hadid are fans of Vietnamese designer Duy Tran’s label Fancì Club. Photos: @fanci.club/Instagram, Handout
Hong Kong

How Hong Kong’s Carlyle & Co. is reinventing the private members’ club for Gen Z

Carlyle & Co. is part of a new wave of private clubs that aim to reinvent the concept – with less elitism and more creative connections

There’s regular live music from international acts at the Café Carlyle, inside Hong Kong’s Carlyle & Co. private members’ club. Photos: Handout
Fashion

Mugler is coming to H&M in a not-to-be-missed collab this May – interview

Mugler H&M is set to release on May 11, using archival pieces from the 80s and 90s to pay tribute to its late founder Thierry Mugler – we chat to the creatives behind the collection

Celebrity style

Kaia Gerber and Cindy Crawford’s chicest mother-daughter style moments

You could easily mistake Cindy Crawford and her daughter Kaia Gerber for sisters … here are some of their best mother-daughter looks that prove fashion, good genes and style run in this family

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