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Philip Livchitz
SCMP Contributor

The Garment, Jenny Hytönen, and ESP Oslo are among the young Danish, Swedish and Finnish brands led by emerging women designers making a big splash on Scandinavia’s fashion scene.

From bold colours to sport’s growing influence, these trends seen at the spring/summer 2024 shows at London Fashion Week came from brands including Molly Goddard, Mowalola and Simone Rocha.

Luxury fashion brands such as Gucci, Louis Vuitton and Prada are signing deals with sports teams and stars as they realise the growing marketing opportunities available.

New York, Paris, Milan and London fashion weeks are highly glamorous events attended by the biggest stars, but what are they like for those who work them? A stylist, photographer and model reveal.

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‘Quiet luxury’ as seen on HBO’s Succession has had its moment in the sun. Now it is time for other menswear trends to shine. Enter halter neck tops, thigh-skimming shorts and the return of denim.

We sit down with Vietnam-born fashion designer Peter Do, recently appointed creative director at minimalist brand Helmut Lang and whose own label is loved by the likes of Zendaya, Rihanna and Beyoncé.

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