5 of the hottest trends seen at London Fashion Week SS24 womenswear shows, from Molly Goddard, Mowalola, Simone Rocha and more
- The focus was clearly set on a more adventurous and joyful direction, taking over from the muted palettes that took the fashion world by storm earlier in the year
- Sport was highly visible throughout the runway shows – from Molly Goddard and Mowalola to the British-Nigerian grime artist Skepta’s brand Mains
London’s spring/summer 2024 womenswear shows were infused with colour, from soft pastel shades of pink and yellow to bold confetti concoctions and florals, seen on slip-on dresses, skin-tight leggings and kilts.
While the exceedingly popular muted palettes that took the fashion world by storm earlier in the year still made an appearance, the focus was clearly set on a more adventurous and joyful direction.
This was set against the hottest trend of the moment: the mixture of fashion and sports. While traditionally the two have tread rather different paths, the gap has narrowed substantially.
From Molly Goddard and Mowalola to the British-Nigerian grime artist Skepta’s brand Mains, sports were highly visible throughout runway shows in London – think boxing shoes offered as flats with an added heel, racing-inspired leather jackets, and footwear from the German sports brand Puma.
The mixture of high and low fashion has become the norm rather than the exception this year. Nevertheless, the runway shows in London also gave us a healthy dose of femininity through soft romantic dresses made of lace, knits and crochet.
This is very much a year of opposites attract.
