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Worn by Zendaya, Beyoncé: how Peter Do created one of the most buzzing fashion brands, and how it will evolve now he’s at Helmut Lang
- Peter Do is a celeb favourite whose minimalist looks, sharp tailoring, clean lines and luxe fabrics are loved by the likes of Zendaya, Rihanna and Beyoncé
- The new creative director of Helmut Lang talks about how he started his own fashion label, and why having integrity and a point of view is key
Reading Time:4 minutes
Why you can trust SCMP
Peter Do, who was recently appointed the creative director of minimalist brand Helmut Lang and who heads his own namesake label, is one of the most exciting names in fashion at the moment.
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While there is no questioning his current star power, steering two brands has come with increased responsibility and an added layer of stress.
Asked how he manages his hectic schedule and how he unwinds, Do says lightheartedly: “I don’t know; I think it’s a work in progress.”
But the more the Vietnamese-American designer thinks about the question, the more he is able to point to certain things in his life. “My close friends, my family, my dog, my boyfriend – [they] all keep me grounded.”
Do, who was born in Bien Hoa in Vietnam, moved to the US city of Philadelphia when he was 14 to attend high school. He studied fashion design at the Fashion Institute of Technology (FIT) in New York and was the recipient of the inaugural LVMH Graduate Prize in 2014.
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