5 women-led emerging Scandinavian fashion brands to know in 2024, from pared-back design to kink and provocation
- The Scandinavian fashion scene is home to a growing cohort of younger brands and emerging designers, buoyed by the growing stature of Copenhagen Fashion Week
- Rooted in design philosophy while placing sustainability at the core of their brands, these fashion designers emphasise the longevity of their creations
Historically, the Scandinavian fashion landscape has been dominated by heritage brands such as Swedish ready-to-wear label Tiger of Sweden and Finnish textile design house Marimekko, known for its Unikko print and red-and-white striped Jokapoika shirt.
Change, however, is afoot, and the Scandinavian fashion scene is home to a growing cohort of younger brands and emerging designers, buoyed by the growing stature of Copenhagen Fashion Week.
Commercial fashion brands such as Ganni, By Malene Birger, and Holzweiler have garnered critical acclaim and grown into businesses with global pull thanks to interest in the Scandinavian aesthetic and their mid-market price points.
This, however, is only half of the equation. Efforts by the Swedish Fashion Council to support and showcase local talent, and the world-class education provided by the School of Arts, Design and Architecture at Aalto University, in Finland, have also drawn attention to gifted Scandinavian designers.
We speak to five rising, women-led Scandinavian brands defining fashion on their own terms.
1. The Garment (Denmark)
