Advertisement

Queer-friendly Nepal aims to promote ‘pink economy’, ‘rainbow marriages’ for tourists seen as growing segment

  • Nepal has introduced measures ranging from regulatory changes to ‘rainbow tourism’ guidelines as it targets the multibillion-dollar LGBTQ market
  • Tourism experts say Nepal should not be ‘pinkwashing’, or profiting from LGBTQ issues, without making meaningful contributions to the community

Reading Time:4 minutes
Why you can trust SCMP
1
Courtney Welton-Mitchell and Sarah Welton-Mitchell during their Hindu wedding ceremony at a temple in Kathmandu in 2011. Photo: Courtney Welton-Mitchell.

In November, Maya Gurung and Surendra Pandey made history by becoming the first queer individuals in Nepal to officially register their marriage.

Advertisement
Now, the couple hopes their union, formalised at a government office, will be the spark that leads to a wave of LGBTQ tourism in Nepal.

Through their newly founded non-profit group Maya Ko Pahichan – which loosely translates as “recognition of love” – they aspire to attract more LGBTQ travellers as they, and other tourism entrepreneurs and officials in the country, attempt to tap into the multibillion-dollar global market serving this growing customer segment.

“If we promote Nepal as a queer-friendly destination, it will benefit both the LGBTQ community and the country,” Gurung said. “Our marriage has sent a positive message for all queer travellers wanting to visit Nepal.”

Maya Gurung and Surendra Pandey pose for a picture after they registered the Himalayan nation’s first same-sex marriage on December 1, 2023. Photo: Reuters
Maya Gurung and Surendra Pandey pose for a picture after they registered the Himalayan nation’s first same-sex marriage on December 1, 2023. Photo: Reuters

Nepal has long lured visitors with its majestic mountains and rich cultural heritage, with thousands of people travelling to the country every year for trekking and sightseeing. While there is no data available on the number of LGBTQ travellers visiting Nepal, tour operators, activists and government officials say Nepal’s progressive laws make it a safe and welcoming destination for queer visitors.

Advertisement
Advertisement