McDonald’s Malaysia drops lawsuit against pro-Palestinian boycott group
- The Malaysian operator of the fast food giant said it would not pursue its US$1.27 million lawsuit against the local chapter of the BDS movement
- McDonald’s Malaysia had claimed that the boycotters had slandered its business and implied it had profited from the assault on Palestinians and conspired with Israel
“We hope that the decision made today will allow all parties to move forward and focus on finding a resolution that upholds justice,” McDonald’s Malaysia managing director Azmir Jaafar said in a statement.
Since Jerusalem launched a deadly assault on Gaza in October, Malaysian consumers have rallied behind a call by the local arm of the global boycott, divestment and sanction (BDS) movement against brands seen to have links with Israel, causing many of those companies to incur financial losses.
McDonald’s became a target of the boycott movement following viral social media posts showing videos of McDonald’s in Israel donating free food to the Israel Defence Forces (IDF) in the wake of the October 7 Hamas incursion into Israeli territory.
Gerbang Alaf Restaurants had previously justified its lawsuit by arguing that the movement had slandered its business and implied it had profited from the assault on Palestinians and conspired with Israel.
McDonald’s Malaysia says that they “do not support nor are we complicit in any conflicts or wars”, and that it stands by its commitment as a wholly Muslim-owned business towards transparency, ethical business practices and social responsibility.