China’s TCL eyes premium TV market with large screens in a bid to revamp brand image
Chinese television set maker TCL is looking to reposition itself as a premium brand, hoping that increased sales of higher-end, larger-screen models will help boost its image.
- Driven by the increasing popularity of larger display TVs, revenue for the TV business grew 30 per cent year on year in the first three months of 2024
- Globally, TCL and its Chinese rival Hisense were the second-largest TV makers in the world by shipments, both taking 11 per cent of the market last year