CES 2023: Chinese television makers seek to move upmarket in safe category, taking on the likes of Samsung and LG
- The Chinese TV giants introduced a slew of new products at the world’s largest consumer electronics trade show in Las Vegas
- Hisense and TCL have largely been unscathed by US political scrutiny affecting more sensitive areas like AI and advanced semiconductors
Hisense and TCL Technology, two of the biggest Chinese companies exhibiting at CES 2023, are jostling for attention with new television line-ups that rival offerings from the likes of Samsung Electronics and LG, competing in relatively safe product categories compared with more cutting-edge technologies that have attracted US government scrutiny.
The product announcements on Wednesday, which include new micro-LED TVs and short-throw projectors, are uncontroversial in nature and continue to be big business for both companies in the US.
TCL and Hisense have grown to become two of the largest TV brands in the world by shipments, and in recent years have been aiming to move upmarket with more premium products.
Yet despite largely avoiding more politically contentious areas like artificial intelligence (AI) and advanced semiconductors, the companies still face hurdles cracking the US market in certain product categories.
David Gold, president of US operations for Hisense, said the company was weighing production in the US for laundry washing and drying machines.
