Anta is China's largest sportswear firm, producing sports equipment, footwear, apparel and accessories. It has more than 12,000 stores in around 300 cities in China, selling its own-branded products in addition to acquired brands, including FILA as well as Salomon, Arc'teryx and Wilson. In recent years, its products have gained popularity in China owing to a trend among Gen Z consumers to buy things that are made in China.