How Swire Pacific’s TrustTomorrow initiative aims to support community and create a ‘ripple effect of kindness’ in Hong Kong
- Charities supported by the Swire Pacific initiative TrustTomorrow include two whose projects were selected this year by Operation Santa Claus for funding
- Zubin Mahtani Gidumal Foundation and Integrated Brilliant Education Ltd offer support to residents from ethnic minority groups
A major conglomerate in Hong Kong has renewed its initiative to fund charitable projects and drive lasting positive changes for those in need after its launch last year.
Swire has supported OSC, an annual fundraising initiative held by the South China Morning Post and public broadcaster RTHK, for more than 25 years.
Since 1988, OSC has raised HK$353 million (US$45 million) to support the community through 323 charitable projects. For its 35th anniversary, OSC this year is funding 15 projects of worthy causes.
Zubin aims to improve the lives of residents from ethnic minority communities, including through a project funded by OSC to help children who are suspected or diagnosed with special educational needs and their families with individualised guidance and 10 free therapy sessions.
TrustTomorrow partnered with Zubin by supporting home visits for such families in Tung Chung to ensure their needs are met, as well as providing scholarships for high-potential youth from underprivileged households and training them to be community volunteers.
“The objective is not just about helping [people from ethnic minorities communities] in Tung Chung but also empowering them to serve others,” said James Tong Wai-pong, director of public affairs at John Swire & Sons (HK) Ltd.
