Introducing Antevorta, Sara Jane Ho’s feminine care brand inspired by traditional Chinese medicine: ‘Your vagina’s not supposed to smell like spring flowers’ says the Mind Your Manners Netflix star

“The same year I met my husband, I found my work wife,” Sara says of her now co-founder Annie Ho, a successful businesswoman in her own right with years of experience working at some of fashion’s biggest brands. After a decade of continued collaborations brought them closer together, the duo recently launched Antevorta Laboratories, a feminine care brand using herbs and ingredients found in TCM in a line of intimate care products.

While Sara previously worked with Annie’s VIP clients in mainland China on etiquette coaching, it wasn’t until Annie sought Sara’s advice for herself that the idea behind Antevorta Laboratories was born.

At the same time Annie was thinking about a career reset, Sara’s Netflix show was about to drop, and both women were reflecting on what would come next.

“When I think about my career in the last 10 years, everything I’ve done is across two realms: one is bridging East and West, and the other is helping women move through the world more confidently,” says Sara. It was a natural next step, then, to pursue building a brand which fused her penchant for cross-cultural exchange with her passion for female empowerment.

Annie adds that the power of a female-led brand boils down to the intrinsic bond and partnership that only women can share with one another. “The level of trust needs to be very, very in sync, and chemistry needs to be instinctual, as well.”