What are Rolex’s most exciting releases at Watches and Wonders 2024? All 6 launches from the Geneva-based watchmaker, from more Day-Date variations to a diamond-encrusted Daytona
- This year at the luxury watch fair, Rolex skipped new model lines in favour of variants of tried-and-true favourites, striving for ‘harmonies of materials, colours and textures’
- The Sky-Dweller got a new version of the Jubilee bracelet, the Deepsea is now available in 18-karat gold with a bright blue bezel – but was the GMT-Master II ‘Pepsi’ really replaced with a ‘Coke’ colourway?
From mixing metal finishes, to contrasting materials like diamond and mother of pearl, the brand is taking a relatively understated (for Rolex, at least) approach than in recent years.
We spoke with Bob’s Watches CEO Paul Altieri about each model following the much-anticipated announcement.
Take a look at the new line-up.
1. Grey and black bezel GMT-Master II
While the GMT’s classic red and blue “Pepsi” colour combination is a proven winner, this year’s grey and black bezel brings a more subtle option to the model, while still representing the division of day and night hours that are the hallmark of the original.
Altieri said that rumours swirled in the watch community that the Pepsi colourway would be replaced by a black and red “Coke” variation before the grey and black bezel’s unveiling.
2. New variations on the classic Day-Date
