Style Edit: Panerai’s Luna Rossa summer timepiece collection – the luxury watch brand expands its Luminor and Luminor Due series in honour of its Italian sailing team

Jul 17 , 2023

Panerai has unveiled its latest Luna Rossa summer timepiece collection for 2023. Photos: Handout

Panerai, sponsors of the Italian Luna Rossa Prada Pirelli sailing team at 2024’s upcoming 37th America’s Cup, just launched a new yachting-inspired summer timepiece collection

The Luminor Chrono PAM01519 is particularly special, since it will give its owner the chance to head to Italy for an exclusive experience with the sailing team, and is limited to just 37 pieces

Luxury watch brand Panerai has expanded its Luminor and Luminor Due series with the introduction of the new Luna Rossa summer timepiece collection. Serving as the Italian Luna Rossa Prada Pirelli sailing team’s official sponsor, Panerai’s trendy new five-piece collection was inspired by the yachting world. The debut of the new summer collection has been timed with the team’s quest to conquer the 37th America’s Cup in 2024.

The collection features two Luminor Quaranta models, two Luminor Due references and a Luminor Chrono timepiece.

Combining Italian style with Swiss watchmaking, the Quaranta has a steel DLC built PAM01408 and the PAM01404 BiTempo. Both have 40mm case sizes, three-day power reserves and dark-blue bi-material straps. The Quaranta BiTempo PAM01404 features a GMT function.

The PAM01408 and PAM01404 have a click release system, which means the straps can be changed to create different looks.

The Luminor Due models run on Panerai’s in-house P. 900 automatic calibre. The PAM01378 has a 38mm case size and comes with a white Saffiano leather strap. The PAM01381, meanwhile, has a 42mm steel case and has a grey strap made of rubber and textile. Both additions have matte white sandwich dials that feature the Panerai logo and the Luna Rossa inscription.

But it is the Luminor Chrono PAM01519 that is the stand-out timepiece in the new collection. Panerai has created the timepiece as an experience edition which allows owners of the watch to get a first-hand feel for the thrill of sailing and the ocean. By purchasing one of these limited-edition watches, owners will get to take part in a special experience in Cagliari, Italy. Together with the Luna Rossa Prada Pirelli team, the owners of the PAM01519 will take part in various activities and workshops connected to sailing.