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Inside Rolex’s first boutique at sea with Explora Journeys: the Swiss watchmaker offers cruise travellers the chance to shop for luxury timepieces while relaxing on board the Explora I

Explora I will play host to Rolex’s first boutique at sea. Photos: Handout
Explora I will play host to Rolex’s first boutique at sea. Photos: Handout
Rolex

  • Rolex will open its first-ever boutique at sea this July 17 on Explora I’s maiden voyage from the UK, travelling for 16 days from Southampton to Copenhagen, Denmark
  • The luxury cruiseliner designed by Fincantieri features an indoor-outdoor spa, 4 swimming pools and 18 dining and drinking destinations to keep you occupied – and luxury shopping, of course

Rolex has opened its first boutique at sea!

The Swiss brand has partnered with Explora Journeys to showcase its sought-after timepieces aboard the new vessel Explora I.

Considering the hunger for a Rolex timepiece, it is a win-win for Explora Journeys, as fans don’t mind travelling the lengths and breaths of a country for it. A holiday in a posh locale – sipping margaritas with one hand while admiring your Rolex in the other – must sound like a dream come true for many deep-pocketed individuals.
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Rolex at Sea on board the Explora I. Photo: MSC
Rolex at Sea on board the Explora I. Photo: MSC
The new Rolex at Sea mono-brand store will cater to travellers by offering a range of models and styles explained and presented by watch experts trained by Rolex. “We are elated to be partnering with Rolex, a like-minded Geneva-based Swiss luxury brand that very much shares our values and our long-term sustainable vision,” said Michael Ungerer, CEO of Explora Journeys, in a statement.
Inside the new Rolex at Sea store. Photo: MSC
Inside the new Rolex at Sea store. Photo: MSC

“It enables us to offer our discerning travellers the opportunity to purchase Rolex watches while sailing on board Explora I. We believe that this new retail location will be a must-visit destination for anyone looking to add a touch of luxury to their journey experience.”

The world’s first Rolex boutique at sea will open on July 17 on the ship Explora I’s maiden voyage from the UK.

The elegant and extravagant Explora I