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Inside Rolex’s first boutique at sea with Explora Journeys: the Swiss watchmaker offers cruise travellers the chance to shop for luxury timepieces while relaxing on board the Explora I
STORYLuxurylaunches
- Rolex will open its first-ever boutique at sea this July 17 on Explora I’s maiden voyage from the UK, travelling for 16 days from Southampton to Copenhagen, Denmark
- The luxury cruiseliner designed by Fincantieri features an indoor-outdoor spa, 4 swimming pools and 18 dining and drinking destinations to keep you occupied – and luxury shopping, of course
Rolex has opened its first boutique at sea!
The Swiss brand has partnered with Explora Journeys to showcase its sought-after timepieces aboard the new vessel Explora I.
Considering the hunger for a Rolex timepiece, it is a win-win for Explora Journeys, as fans don’t mind travelling the lengths and breaths of a country for it. A holiday in a posh locale – sipping margaritas with one hand while admiring your Rolex in the other – must sound like a dream come true for many deep-pocketed individuals.
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The new Rolex at Sea mono-brand store will cater to travellers by offering a range of models and styles explained and presented by watch experts trained by Rolex. “We are elated to be partnering with Rolex, a like-minded Geneva-based Swiss luxury brand that very much shares our values and our long-term sustainable vision,” said Michael Ungerer, CEO of Explora Journeys, in a statement.
“It enables us to offer our discerning travellers the opportunity to purchase Rolex watches while sailing on board Explora I. We believe that this new retail location will be a must-visit destination for anyone looking to add a touch of luxury to their journey experience.”
The world’s first Rolex boutique at sea will open on July 17 on the ship Explora I’s maiden voyage from the UK.