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Chinese traditional fashion and modern design merge in New York clothing brand Dawang

From casual qipaos to reimagined dudou tops, Dawang founder Daisy Wang Jingwen reveals why it’s all about ‘the freedom to speak for yourself’

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Models wear dresses from Dawang’s spring/summer 2024 collection. The New York-based brand combines traditional Chinese fashion with modern design in items including qipaos and dudou tops. Photo: Dawang

Since her days as a fashion student at the Parsons School of Design in New York, Daisy Wang Jingwen has been weaving a modern Chinese element into her everyday style.

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It may have something to do with her cultural roots. As a native of Qingdao, a city in China’s Shandong province, the 29-year-old is instinctually drawn to Chinese aesthetics. And as a badminton player in the past, she values and prioritises comfort and athleisure wear.

Yet there was never a brand that quite combined her love of modern streetwear with her culture. Thus, Dawang was born.

Based in New York, the brand offers ready-to-wear clothing that combines Chinese traditional aesthetics with Western sensibilities: think casual qipaos, reimagined dudou tops (a traditional Chinese undergarment) and other “modern chinoiserie” apparel.

Dawang founder Daisy Wang Jingwen. Photo: Henry Thong
Dawang founder Daisy Wang Jingwen. Photo: Henry Thong
Aside from her seasonal collections, she has worked on a number of custom garments: she designed concert outfits for singer Tiffany Day, dressed actress Paris Berelc for a red carpet event and has created custom pieces for weddings.
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Wang first developed an interest in fashion when she was 15 years old after moving to California for boarding school.

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