The pros and cons of personalised shampoos and conditioners – the future of hair care, or just an expensive fad?
- Mass-produced shampoos and conditioners achieve average satisfaction for as many people as possible – but they may not bring out the best in your hair
- While the idea of customisable products sounds perfect, and more brands are jumping on the personalised bandwagon, it is not for everyone
Between colouring, styling, climate conditions and pollution, there are many elements that affect what a person needs to keep their hair strong and healthy, and no two heads of hair are the same.
It was inevitable that customisable solutions would appear – and, in recent years, a number of brands have been built on the premise of hair products that are formulated especially for you.
This saves customers from having to go through a cycle of trial and error thanks to shampoos, conditioners and treatments that factor in everything from hair texture and colouring to the water quality where a person lives.
In theory, the concept sounds perfect – finally, a personal solution to all our hair care needs – but is it really the grooming salvation we have been waiting for?
