Advertisement
Advertisement
Clare Holden
SCMP Contributor
Clare worked as a makeup artist in London before returning to studying fashion design in Barcelona. She loves to write about beauty, skincare, luxury fashion and fine jewellery from every angle whether it be emerging trends, industry insights or testing products and investigating ingredients. Alongside working as a freelance fashion and beauty writer, she also runs her own clothing brand White Night.
Shorter skirts, unbuttoned shirts – ‘corporate sleaze’ puts a sexy spin on office wear, made a viral TikTok fashion trend by Gen Z and worn by the likes of Jennifer Lawrence and Bella Hadid.
Pat McGrath’s viral looks from the Maison Margiela’s haute couture spring/summer 2024 show that went viral on TikTok feed a desire among the platform’s users for escapism and fantasy.
The ‘clean girl’ look dominated TikTok in 2023, but the deceptively high-maintenance style is out in 2024 – as the over-the-top ‘mob wife’ look takes over social media. Fashion insiders explain why.
As 14-year-olds post anti-ageing videos for other Gen Z on TikTok and beauty products continue to mine our insecurities, celebrities like Pamela Anderson offer glimmers of hope.
Advertisement
TikTok users are increasingly sporting looks that do not follow traditional beauty standards – think red vampire fangs, muffin tops on display and alien-like make-up.
Dramatic. Classic. Natural. Gamine. Romantic. In 1987, image consultant David Kibbe created a system to determine the shape of a woman’s body. This system has gone viral on TikTok.
‘Girl dinner’ and ‘latte make-up’ are two of the many trends to have been labelled by TikTok users recently. Experts examine why Gen Z embrace them and how they differ from the trends of past years and decades.
Low-rise jeans are back, and sexier than ever thanks to TikTok and celebrities like Bella Hadid and Blackpink’s Jennie. Kate Moss and Britney Spears among others made low-rise trousers and skirts trendy in the ’90s.
We look at five beauty treatments that can help repair and reverse skin damage caused by too much sun: microneedling, Fraxel laser, cryotherapy, chemical peels and topical solutions.
Forget extreme filters, heavy foundation and contouring – a beauty look reminiscent of the 1990s is making a comeback. Beauty insiders explain where the ‘anti-pretty’ aesthetic is coming from.
Personalised shampoos and conditioners – tailored for a person’s individual needs – promise to bring out the very best in their hair. Is this the future of hair care, or is it just a passing trend?
