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Clare Holden
Clare Holden
SCMP Contributor
Clare worked as a makeup artist in London before returning to studying fashion design in Barcelona. She loves to write about beauty, skincare, luxury fashion and fine jewellery from every angle whether it be emerging trends, industry insights or testing products and investigating ingredients. Alongside working as a freelance fashion and beauty writer, she also runs her own clothing brand White Night.

Office wear gets sexy makeover in viral TikTok fashion trend

Jennifer Lawrence attends the Christian Dior womenswear autumn/winter 2024-25 show at Paris Fashion Week on February 27, 2024. Photo: Getty Images

Shorter skirts, unbuttoned shirts – ‘corporate sleaze’ puts a sexy spin on office wear, made a viral TikTok fashion trend by Gen Z and worn by the likes of Jennifer Lawrence and Bella Hadid.

Why dramatic fashion show make-up that went viral was a hit with Gen Z

Are we witnessing the return of fantastical make-up to fashion catwalks? Pat McGrath’s looks for the Maison Margiela haute couture spring/summer 2024 show have gone viral on social media, suggesting Gen Z is ready to move on from the “clean girl” look. Photo: Facebook/@Pat McGrath

Pat McGrath’s viral looks from the Maison Margiela’s haute couture spring/summer 2024 show that went viral on TikTok feed a desire among the platform’s users for escapism and fantasy.

Mob wife look gives clean girl the boot – TikTok’s latest fashion trend

An Instragram user posted this photo, saying “the mob wife aesthetic embodies a fusion of classic elegance, bold statement pieces and a touch of femme fatale allure”. Photo: Instagram/diary_of_a_housewife

The ‘clean girl’ look dominated TikTok in 2023, but the deceptively high-maintenance style is out in 2024 – as the over-the-top ‘mob wife’ look takes over social media. Fashion insiders explain why.

Opinion | Gen Z obsessed with anti-ageing? Why celebs like Pamela Anderson give hope

Pamela Anderson attends The Fashion Awards 2023 at the Royal Albert Hall in London, England on December 4, 2023. Her no-make-up look has impressed the general public and other celebrities alike at a time when Gen Z anti-ageing videos on TikTok are going viral. Photo: Getty Images

As 14-year-olds post anti-ageing videos for other Gen Z on TikTok and beauty products continue to mine our insecurities, celebrities like Pamela Anderson offer glimmers of hope.

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Forget the lean ‘clean girl’ – bulges, muffin tops and weird make-up are in

Australian designer Michaela Stark (left) and TikTok make-up artist Kesho Kage. TikTok users are leaning away from the ‘clean girl’ aesthetic in favour of looks that do not follow traditional beauty standards. Photos: Instagram/@MichaelaStark, @keshokagemk

TikTok users are increasingly sporting looks that do not follow traditional beauty standards – think red vampire fangs, muffin tops on display and alien-like make-up.

Kibbe body types went TikTok viral. They stand for everything Gen Z does not

Kibbe’s body types system has been around since the 1980s and categorises a woman’s shape and most flattering fits. Photo: Shutterstock

Dramatic. Classic. Natural. Gamine. Romantic. In 1987, image consultant David Kibbe created a system to determine the shape of a woman’s body. This system has gone viral on TikTok.

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Latte make-up, girl dinner? Keeping up with Gen Z trends has never been harder

Hailey Bieber’s latte make-up look is just one of many Gen Z-focused trends that have gone viral on TikTok. Experts examine why Gen Z embrace them and how they differ from those that came before. Photo: Instagram/@haileybieber

‘Girl dinner’ and ‘latte make-up’ are two of the many trends to have been labelled by TikTok users recently. Experts examine why Gen Z embrace them and how they differ from the trends of past years and decades.

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Kate Moss wore it first, Jennie brought it back: the return of low-rise

Britney Spears, Jennie from Blackpink and Kate Moss in low-rise trousers and skirts. The style can thank these stars and others for its popularity. Photo: Getty Images

Low-rise jeans are back, and sexier than ever thanks to TikTok and celebrities like Bella Hadid and Blackpink’s Jennie. Kate Moss and Britney Spears among others made low-rise trousers and skirts trendy in the ’90s.

How to repair skin damage caused by too much sun? 5 top beauty treatments

Cryotherapy is a beauty treatment that can help repair or reverse sun-damaged skin. Photo: Getty Images

We look at five beauty treatments that can help repair and reverse skin damage caused by too much sun: microneedling, Fraxel laser, cryotherapy, chemical peels and topical solutions.

We are finally embracing the ’90s make-up look again. Here’s why it matters

Kate Moss walks the runway in smudged eye make-up and a look from Sonia Rykiel’s spring/summer 1996 collection. The “anti-pretty” make-up look of the era is making a comeback. Photo: Getty Images

Forget extreme filters, heavy foundation and contouring – a beauty look reminiscent of the 1990s is making a comeback. Beauty insiders explain where the ‘anti-pretty’ aesthetic is coming from.

Personalised shampoos – the future of hair care, or an expensive fad?

A model with shiny, healthy hair. Personalised shampoos and conditioners promise to bring out the very best in a person’s hair. Is this the future of hair care, or is it just a passing trend? Photo: Shutterstock

Personalised shampoos and conditioners – tailored for a person’s individual needs – promise to bring out the very best in their hair. Is this the future of hair care, or is it just a passing trend?

Plant-based retinol alternatives: the secret to good skin or overhyped?

Retinol, or vitamin A, can be harsh on the skin. Some skincare lines are offering plant-based retinol alternatives – but are they worth the hype? Photo: Getty Images

While retinol is a popular anti-ageing ingredient, it can be harsh on the skin. Plant-based formulas such as bakuchiol, which has anti-inflammatory properties, are seen as alternatives – but are they worth the hype?

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