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Opinion | What links the Atlanta shootings and Intel’s Chinese ad controversy: the silencing of women

  • While Intel chose to pull a promotional video featuring a female stand-up comedian after a backlash from angry men, the murder of women in Atlanta shows the deadly consequences of misogyny

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Flowers, candles and signs are displayed on March 17 at a makeshift memorial outside Gold Spa following a mass shooting in Atlanta. Photo: Atlanta Journal-Constitution via AP
It’s not even a month since we celebrated women, and the gender wars have flared up again. Last week, they took the form of the over-the-top response to a female stand-up comedian promoting Intel’s Evo laptops.
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The promotional video featured Yang Li, who is known for her jokes directed at men, most notably for saying, “they look so mediocre, yet they manage to be so confident” at a show in December. She was accused of being sexist and a man-hater after that.

And so, for Yang, who has courted controversy before, to say that “Intel’s standards [for laptops] are too high, even higher than mine for choosing a boyfriend” seems pretty tame. But it resulted in such a social media backlash that Intel has taken the video down.

Look, whether Yang and the Intel ad is funny doesn’t matter now that the grotesquely sexist backlash has taken the spotlight. Many male social media users felt Yang was not qualified to promote what they consider a “male user-oriented” product. “Intel is mainly for male users, and women don’t understand electronic products,” says one post.

Chinese comedian Yang Li’s social media pages have been flooded with insults from men upset about her jokes. Credit: YouTube / Tencent Video
Chinese comedian Yang Li’s social media pages have been flooded with insults from men upset about her jokes. Credit: YouTube / Tencent Video

Wow. Just wow. Apart from the clear misogyny in that statement, it’s impressive how these fragile egos manage to project such confidence. But here’s the thing: the fridge? Invented by a woman in 1914. Women also invented the electric water heater, and plenty more.

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