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Daniel Langer
Daniel Langer is the CEO of the leading luxury, lifestyle and consumer brand strategy firm Équité (equitebrands.com), and the professor of luxury strategy and extreme value creation at Pepperdine University in Malibu, California. He consults some of the most iconic luxury brands in the world, is the author of several luxury management books, a frequent media commentator, a global keynote speaker, and holds luxury masterclasses in Europe, the USA, and Asia. Follow @drlanger on Twitter
The American jeweller gives a metaverse masterclass in creating extreme value and encouraging desirability among the target market of millennials
There may be a waiting list for G-Wagon SUVs and excitement around concepts like the Vision EQXX as well as classic old models at auction, but does the brand experience really match its ambition?
Users are up in arms over new TikTok-inspired features flooding their newsfeeds with unwanted content – can IG bounce back, or is its digital zeitgeist moment over?
Luxury fashion brands now offer wearables and streetwear, and are into NFTs, crypto and the blockchain, but are they lacking imagination and inspiration?
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Facebook’s rebrand to Meta and Microsoft’s purchase of video game company Activision Blizzard brings virtual and physical worlds closer, but can the likes of Louis Vuitton and Dior take advantage?
Tesla could become the largest car company in the world, showing how electric vehicles (EVs) are poised to take over petrol cars – and then Mercedes-Benz unveiled the EQXX concept …
Clearly all-electric is the way to go these days, so why did the German luxury carmaker not pick up on lessons from the likes of Tesla and Rivian – and how may Apple be the brand to profit most?
Despite expensive real estate investment, quality food and stunning decor, many high-end hospitality brands still fail to deliver a memorable experience – so how can they set themselves apart?
The V8-powered Mercedes-AMG SL is a much-improved car, but it’s a missed opportunity to place the luxury brand back at the top of innovation and luxury
Some companies’ failure to adapt to the needs of digitally-savvy Gen Z consumers – who are not as interested in them as older generations – could cost them their future
Formerly undisputed industry leaders, the auto brands made some questionable decisions to keep up with their competitors … but are they finally back on top?
For Gen Z, the stars of K-pop idols burn more brightly than those of legacy Hollywood actors, as Korea’s top bands like BTS and Blackpink collaborate with the world’s biggest fashion houses
Futuristic and wedge-shaped, the 1971 Countach was a sensation – now the brand has reimagined the car, keeping the overall look while adding an electric motor to the V-12 to give it even more oomph
Comfortable complacency is out as the need for sustainability shocks the industry into answering Tesla’s challenge – and the German carmaker’s first response is a strong one
Fashion brands might have innovated with new pandemic-era strategies, but luxury hotels, restaurants and travel are falling behind
With 85 per cent of locals ‘concerned’ about staging the spectacle amid surging Covid-19 cases, it’s time to ask if this is the best course of action for the ‘world’s first luxury brand’
Billionaires look to the stars for the ultimate once-in-a-lifetime experience: Blue Origins will launch on July 20 while Virgin Galactic has already blasted off
The luxury hyper car maker is veering into new territory as it partners with Bulgarian EV maker Rimac – so how will this change things for the multimillion-dollar car maker?
Luxury hotel brands everywhere face the same issue – how to stand out when everyone has a spa, a choice of restaurants and vast, well appointed rooms?
The brand relies too much on tradition and sells too many models in too many countries – so who will buy a Harley-Davidson if all bikes go electric and none have that telltale noise and throb?
Brand collabs are the defining fashion trend of the moment – just look at Gucci x Disney, Dior x Nike and Hermès x Apple – but how much lasting value are they really creating?
The young are less anti-brand than anti-boredom: if brands show they share their concerns and are prepared to experiment and entertain, loyalty will follow
China’s southerly holiday island aims to clean up in the luxury sector as the country’s Gen Z fly in to spend big, enjoying new regulations that let each local visitor stock up on up to US$15,000 of tax-free goods
You’d think a Dior phone accessory costing almost twice as much as an iPhone would cause an uproar – but to luxury consumers, the price tag is well worth it
Even big-name brands may be losing out on millions or even billions of dollars of potential revenue – for some brands that may cost them their very existence
Brands from Rolls-Royce to Hermès are finding inventive ways to work with artists and crossover into the art world – an immersive way to interact with culturally smart Gen Z
No stars are hotter right now than K-pop stars – and with luxury brand affinities formed young, signing the right idol up now will prove key in hooking Gen Z for decades to come
Should you get the ‘hot person’ Pfizer shot or the Dolly Parton-funded Moderna? Of course it shouldn’t matter, but a glance at social media says otherwise – why?
Boy bands BTS and Exo are working with Louis Vuitton and Gucci, while other out-the-box luxury brand collabs with Apple and Nike are also finding smarter ways to reach digitally native Gen Zers
Auto Shanghai showcased impressive, tech-savvy electric car launches from Chinese brands including Xpeng, Nio and Geely that could knock off Elon Musk’s crown quick
