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My Take | Australian media needs to know – Asia does not just revolve around China
- Australians want to do more business with Asia similar to Canberra’s goal but are perplexed by a lack of genuine coverage of the region
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Su-Lin Tanin Singapore
As an Australian journalist working in Asia, I was recently asked what was Asia’s view of Australia.
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Some wanted to know what Asian consumers desired, while others wanted to know what Asians thought about Australia’s global reputation.
But almost all of them want feedback because they wish for better relations with Asia or to do more business with Asia, which is in line with what Canberra wants. However, they are concerned they do not get enough or the right information from the local press.
So here are some snippets from the Asia suggestions box.
First, on tourism, Asian tourists seem to love holidaying in Australia. For some visitors, seasons are wonderful; for others, Australia offers something refreshingly different from what they can get within a seven- to eight-hour flight.
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For the many increasingly sophisticated Asian travellers looking for experiences off the beaten track, their expectations of Australia seem to have graduated beyond just kangaroos and koalas.
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