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Abacus | If 2021 kills fast fashion, Hong Kong’s garment industry could come back to life

  • Once a major employer and trade component of Hong Kong’s economy, the remains of the rag trade is still deeply rooted in Kowloon
  • Imported fast fashion is fast becoming old fashioned, opening up opportunities for Hong Kong to re-establish itself as Asia’s fashion hub

Reading Time:5 minutes
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T-shirts at Hong Kong’s first Gap Store in Central. Photo: Reuters

LEMMINGS IN CENTRAL

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Walking through Central last week I noticed something that made me sigh. Fresh in the wake of the closure of The Gap and the fire sale that followed “Coming this Summer”, American Eagle with its range of much the same casual wear as The Gap will be opening in exactly the same spot on Queen’s Road. Why?

Top Shop recently threw in the towel after eight years. H&M and Abercrombie & Fitch, which have used topless male models in advertising campaigns, have all been crushed by the rents. Zara remains in its trophy store, having previously sent H&M retreating to a side-street after a bidding war with the landlord. One would have thought the appeal of funding a new store such as American Eagle has long since passed.

Fast fashion’s move into Central some 10 years ago was strategic, to catch mainland tourists and tap that consumer base. A shop on Queen’s Road close to multiple luxury brands demonstrated to unfamiliar visitors what a hot brand you were, and established unfamiliar names beside the familiar ones. At that time, the rate at which tourists were coming to Hong Kong was growing at about 15 per cent per year, and at just shy of 3 million inbound per month, it was worth being in the booming fast-fashion business on China’s doorstep. But of course, that has changed on multiple levels due to fatigue with tourists, the protests, Covid-19, and now, a different type of consumer in Central that prefers Japanese tat from Don Don Donki to brighten their day. Perhaps next up will be a pachinko parlour.
A Hong Kong outlet of the Japanese discount store Don Don Donki. Photo: May Tse
A Hong Kong outlet of the Japanese discount store Don Don Donki. Photo: May Tse

THE TIMES THEY ARE A-CHANGIN’

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