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In Japan, a protein pioneer’s edible insect experiment fails to fly

The founder of Gryllus Inc, which has filed for bankruptcy, maintains that his company’s insect-based food was ahead of its time

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While crickets are traditionally consumed as snacks in rural Japan, Gryllus Inc. aimed to elevate their status as a viable food source. Photo: Shutterstock

A Japanese company that championed the potential of crickets as a staple food has filed for bankruptcy, unable to overcome consumers’ reservations about insect-based cuisine.

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Gryllus Inc., based in southern Japan’s Tokushima prefecture, declared its insolvency on November 7, burdened by debts totalling some 153 million yen (US$998,000), according to the Yomiuri newspaper.

But the company’s founder, Takahito Watanabe, a professor of developmental biology at Tokushima University, remains steadfast in his belief that insects will eventually play a larger role in human diets.

“We considered insects – and especially crickets – to be a promising new protein resource with the benefit of efficient production,” Watanabe told This Week in Asia.

“The use of crickets as a solution to the protein crisis is attracting attention around the world as a new initiative, and we believed there was sufficient potential to be successful here in Japan as well.”

Gryllus’ crushed cricket powder. Photo: Gryllus
Gryllus’ crushed cricket powder. Photo: Gryllus
Gryllus was established in 2019 with the ambitious goal of raising crickets on an industrial scale. The company initially found success in 2022 when Zipair, a budget airline under Japan Airlines, launched two in-flight meals featuring ground-up crickets – a chilli burger and a pasta dish, each priced at 1,500 yen (US$13.80 at the time).
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