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Generative AI set to take off in Asia this year as more companies roll out pilot projects

  • More than half of business executives say they are optimistic about AI’s potential to transform their businesses, a survey shows

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Artificial intelligence-generated content concept. Photo: Shutterstock
More companies in Asia are planning to integrate generative artificial intelligence in their operations this year even though realising the technology’s full potential would take time due to its rapid advancements, an AI specialist said.
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“We believe this year is when a lot more momentum will be gained, with some of these [initiatives] becoming bigger in terms of projects,” Siva Ganesan, head of AI cloud business unit at Tata Consultancy Services (TCS), told This Week in Asia.

Some projects are set to involve faster integration of AI with business operations such as production, Ganesan said. The roll-out is expected across sectors including financial services, retail, travel, transport, life sciences and healthcare, he added.

More companies have launched pilot projects using AI, according to a report by TCS, which is based on a survey of 1,300 senior executives in 24 countries about the impact of the technology on their businesses.

About 57 per cent of the respondents in the report expressed optimism about AI’s potential to transform their businesses while 55 per cent said they were planning to change their business models and offerings.

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Generative AI employs machine learning models to generate new data by identifying and replicating patterns from existing data and efficiently handles tasks such as creating text, images, and other types of content.

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