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Will TikTok’s deal with Indonesian e-commerce giant Tokopedia set precedent to make allies out of enemies?

  • GoTo CEO Patrick Walujo says the TikTok-Tokopedia deal makes sense for the company’s future growth
  • TikTok’s experience in Indonesia could be a guide in its dealings with authorities from other regional countries, analysts say

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Logo of Tokopedia, Indonesia’s leading online marketplace. Photo: Tokopedia
For a spell last October, it looked like TikTok had been kneecapped when Indonesia banned it from engaging in e-commerce in its second-largest market by user numbers.
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This week, however, the viral short video app found a way back into the country’s e-commerce space through the completion of a US$1.5 billion acquisition of Tokopedia, taking a 75 per cent controlling stake in Indonesia’s second-biggest shopping platform that is part of the GoTo group.

It made sense for Tokopedia, GoTo Chief Executive Officer Patrick Walujo said, as the e-commerce platform was burning cash and had seen transaction volumes decline by more than 25 per cent at the start of last year.

It needed the injection of cash for it to keep growing in a challenging market, Walujo said in an interview with This Week in Asia.

Walujo, one of the first investors in Gojek, the ride-hailing and on-demand service that is the other part of GoTo, has every reason to be upbeat after winning what he describes as a “beauty contest”, with his company not initially in the running with other competitors vying for the TikTok deal.

GoTo CEO Patrick Walujo. Photo: Handout/GoTo
GoTo CEO Patrick Walujo. Photo: Handout/GoTo

The sale has stirred concerns about foreign ownership of big companies in Indonesia, a suggestion Walujo shrugged off as unwarranted, as he expressed confidence it would enable Tokopedia to chart future growth and make a greater impact rather than wither away into irrelevance.

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