What is the story behind everyone’s obsession with Lululemon’s Align pants?
The ‘story of Align’ is said to have much to do with the buttery-soft feel of the brand’s proprietary Nulu fabric, resulting in activewear with a legion of devoted fans who can be seen wearing it everywhere.
- Originally made for yoga, the pants have drawn a legion of devoted fans who can be seen wearing them everywhere, undeterred by the price tag
- The ‘story of Align’ has much to do with the buttery-soft feel of Lululemon’s proprietary Nulu fabric, according to the brand’s chief product officer