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China’s Black Myth: Wukong mania lifts sales of Sony’s PS5 console, other gaming hardware

  • The hit action role-playing game has prompted an increase in consumer spending on the mainland for video-gaming hardware

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A screenshot from hit video game Black Myth: Wukong. Photo: Game Science
Ann Caoin ShanghaiandKelly Le
Mainland China’s Black Myth: Wukong mania has boosted domestic sales of video gaming-related hardware, with Sony Interactive Entertainment’s PlayStation 5 console in particularly high demand, according to local vendors and gamers.
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The hit action role-playing game – developed by Tencent Holdings-backed studio Game Science and based on the classic Chinese novel Journey to the West – has sold at least 4.5 million copies since its release on Tuesday for the PS5 console and personal computers.
“This is a big win for Sony,” Yan Fang, a third-party gaming hardware merchant in Shanghai, said on Wednesday. “PS5 offers the best option for those who want to try out Wukong, but cannot afford to buy a 40-series Nvidia display card [for their PCs].”

He added that his bricks-and-mortar store on Tuesday received more than dozen inquiries about the PS5’s availability.

Sony’s flagship store in Shanghai’s upscale Huangpu district on Tuesday saw its stock of six freshly delivered PS5 consoles quickly snapped up, as a stream of shoppers helped lift total sales that day above normal levels, according to the shop’s staff.

Sony’s flagship store in Shanghai displays posters and other promotional materials for Black Myth: Wukong on August 21, 2024. Photo: Ann Cao
Sony’s flagship store in Shanghai displays posters and other promotional materials for Black Myth: Wukong on August 21, 2024. Photo: Ann Cao

Shoppers who place an order for a PS5 after Wednesday may need to wait for up to a week to get the in-demand console delivered, according to the staff.

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