Which were the most used apps during Lunar New Year? Familiar names like Tencent and ByteDance dominated top 5
- Top 5 apps combined used more than 75 per cent of mobile data during the holiday period, according to MIIT report
- Tencent and ByteDance each had two apps in the top five, with four of the five being more than a decade old
The most used apps in China during the Lunar New Year holiday were familiar domestic social media and content platforms that have dominated the market for the past decade, according to government data.
Among the apps that used the most cellular data during the nine-day holiday were Douyin, the Chinese version of TikTok owned by ByteDance, Tencent Holdings’ super app WeChat, China’s second-largest short video platform Kuaishou, Tencent Video and Jinri Toutiao, the news aggregator that also belongs to ByteDance.
These apps combined used more than 75 per cent of mobile data during the period, according to the Ministry of Industry and Information Technology (MIIT).
Tencent and ByteDance each had two apps in the top five. Four of the top five apps have a history of more than 10 years, with the youngest app being Douyin, which was launched almost eight years ago. This is the first time that the MIIT has released a top-five app ranking for the holiday period.
In 2021, a report issued by the MIIT for the Lunar New Year period revealed that the volume of virtual red packets sent via digital wallet Alipay soared 270 per cent. Alipay is operated by Ant Group, a fintech affiliate of Alibaba Group Holding, which also owns the Post. In 2019, online marketplace JD.com saw its sales grow nearly 43 per cent during the holiday.
