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Apple’s Vision Pro raises interest for extended reality technology, spurring broader demand for more affordable headsets, Rokid CEO says
- Apple’s Vision Pro is expected to help expand the extended reality sector and generate greater consumer interest in the technology
- Rokid chief executive Misa Zhu Mingming said there are already software developers making apps for its augmented reality glasses and the Vision Pro
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Ben Jiangin Beijing
Chinese technology start-up Rokid expects the release of Apple’s Vision Pro mixed-reality (MR) headset to spur broader demand for more affordable and ergonomically designed wearable devices for augmented reality (AR) and virtual reality (VR) applications.
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The Vision Pro, which Apple first rolled out in the United States earlier this month, will help the whole extended reality (XR) sector grow and generate greater consumer interest, while expanding the development of relevant software and content, according to Rokid founder and chief executive Misa Zhu Mingming.
“We’re very happy that Apple got into the industry,” Zhu told the South China Morning Post, referring to XR – also the catch-all term for AR, VR and MR technologies. “This [initiative] will mobilise the whole developer ecosystem.”
He pointed out that there are already some developers who are making apps for both the Vision Pro and Rokid’s AR glasses for consumers.
Zhu’s assessment of the XR industry after the Vision Pro’s release shows how the stakes have increased for other companies to somehow match or even surpass the features and consumer appeal of Apple’s first new product category since 2015.
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