US Apple fans get hands on US$3,500 Vision Pro
- With a high price, and the middling success of similar and cheaper releases from Meta, early reviewers are unconvinced that the Vision Pro will be a game changer
- Apple refers to the Vision Pro as its first foray into ‘spatial computing’, refusing the term virtual reality, which is typically associated with tech geeks and gamers
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US Apple Stores on Friday will start selling the Vision Pro, the tech giant’s US$3,499 mixed-reality headset and its first major release since the Apple Watch nine years ago.
Vision Pro’s release by the world’s most iconic device maker is a major milestone for the lovers of virtual or augmented reality, who see the technology as the next chapter in online life after the smartphone.
But with a high sticker price, and the middling success of similar and cheaper releases from Facebook owner Meta Platforms, early reviewers are unconvinced that the Vision Pro will be a game changer, at least initially.
The Vision Pro is an “astonishing” product, wrote The Verge, but “also represents a series of really big trade-offs” that are “impossible to ignore”.
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