Hong Kong NFT firm Artifact Labs touts upcoming museum partnerships after US$3.25 million seed round
- Artifact Labs plan to use its new funding to grow the business and fund its purchase of the source code from an NFT infrastructure provider, CEO Phillip Pon says
- The Hong Kong firm is working to collaborate with a number of global museums and cultural institutions to help them digitise and preserve information and assets
Artifact Labs, a Hong Kong-based non-fungible token (NFT) company that puts digital versions of artefacts on the blockchain, said it is planning several new collaborations with global museums and cultural institutions after raising US$3.25 million in a seed financing round.
“The main purpose of this seed round is really to help the business scale and grow,” said Phillip Pon, CEO of Artifact Labs, in an interview with the South China Morning Post on Tuesday. “That expansion will come from both investment in our technology stack and through hiring great talent that will drive business development.”
The funding round, announced on Monday, was led by Blue Pool Capital, the family wealth management firm of Alibaba Group Holding co-founder Joe Tsai, who is also the chairman of South China Morning Post Publishers Limited.
Animoca Ventures, the investment arm of Hong Kong-based blockchain video gaming unicorn Animoca Brands, also took part in the funding round.
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