Advertisement

How NFTs can protect creators and fortify their legal rights

  • It has become increasingly difficult for creators to protect their works as they spread across multiple platforms and devices
  • Digital assets offer an exciting solution during a time when scarcity can only be forced artificially

Reading Time:4 minutes
Why you can trust SCMP
A non-fungible token (NFT) on the website of NFT marketplace OpenSea is seen through a magnifying glass, in this illustration picture taken February 28, 2022. Photo: Reuters

The internet has altered the landscape of creativity and intellectual property forever. With the explosion of digital art, music and literature, creatives have been empowered to share work on a level never before seen.

Advertisement

As emerging technologies like blockchain-based non-fungible tokens (NFTs) expand further into the digital asset space, artists and other creators need to understand when and how to use these tools to protect and boost their works.

In a time when digital content is extremely easy to copy and distribute, creators must find a better way to harness the benefits of digital distribution. Relying on government laws on copyright will not be enough to ensure that value does not get lost along the way.

Advertisement

Digital creativity, intellectual property and new technologies are rapidly changing how we interact with and consume media. Creating content digitally has enabled us to express ourselves in ways that have never before been possible. We now can easily create graphics, music, videos and text that can be shared across multiple platforms. This allows us to access a variety of creative works from around the world without having to physically visit the location where it was created.

Advertisement