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Yingzhi Yang

ByteDance, the world’s most valuable start-up, has moved to bolster the overseas expansion of popular short-form video app TikTok by hiring a senior executive from social media giant Facebook.
The Beijing-based company’s new recruit, Blake Chandlee, has been appointed as TikTok’s head of strategic partnerships. He most recently served as vice-president of global partnerships for more than eight years at Facebook.
“I expect Blake Chandlee’s mandate will be to focus on the international expansion of TikTok and build legitimacy for the brand outside China,” said Paul Haswell, a partner who advises technology companies at international law firm Pinsent Masons.
Haswell also expected ByteDance to ramp up its international staff recruitment, following this strategic hire.

“Chandlee will need an international team, who will have the challenge of breaking through international barriers to rival [the expansion initiatives of] Facebook and Snapchat,” he said.
The new executive appointment at TikTok, known as Douyin in mainland China, has come after the short-form video app’s expansion efforts became ensnared in a slew of regulatory issues in various overseas markets.
TikTok, which has become one of the most heavily downloaded apps worldwide since it was launched in 2016, saw its rapid growth marred by recent problems with regulators in Indonesia, the United States and India.
The legal minefields TikTok must steer clear of outside China have put more pressure on ByteDance, as growth slows in its home market. The company, which also operates news app Jinri Toutiao, relies mostly on advertising generated from its core content business.
ByteDance faces global learning curve as TikTok runs afoul of local regulators
“Blake is a wonderful addition to the ByteDance family, bringing great experience in building strategic partnerships with successful creative and technology leaders in global markets,” a ByteDance spokeswoman said in a statement on Monday.
Chandlee was not ByteDance’s first recruit from Silicon Valley. In February, the company hired Vanessa Pappas, who was previously global head of creative insights at YouTube, to serve as TikTok’s first general manager in the US.
Video-sharing platform TikTok – on which users can watch as well as create short videos with music, stickers and animation as special effects – has greatly extended ByteDance’s reach and helped it raise more financing. The seven-year-old company secured an estimated US$76 billion valuation in its most recent fundraising round, vaulting it past Uber Technologies in the global unicorn rankings, after attracting backing from well-heeled investors led by SoftBank Group Corp, KKR & Co and General Atlantic.
Chandlee wrote in a post, dated May 20, on his Facebook account that he joined TikTok to help the ByteDance team led by founder Zhang Yiming and senior vice-president Zhang Lidong “scale the business outside of the domestic market in China”.
How short video app TikTok became the first Chinese-made app to take the world by storm
“I have always enjoyed being a global citizen and think it is more important now than ever,” Chandlee said. He credited the ByteDance team for being “thoughtful, eager, curious, energetic and focused”, which he described as familiar “attributes from the early days of any big tech company in Silicon Valley”.
Chandlee initially worked in sales from 2000 to 2002 at Catalina Marketing, a company focused on the retail industry, after obtaining his bachelor’s degree in business management, marketing and related support services from Gettysburg College in Pennsylvania, according to the executive’s LinkedIn account.
Working at Yahoo from July 2003 to October 2007, Chandlee served as a vice-president who was brought to the UK to turn around the internet company’s commercial operations there.
He joined Facebook in October 2007 to initially serve as vice-president of Europe-Middle East-Africa (Emea) operations. He was later appointed in a broader role as vice-president and commercial director for Asia-Pacific, Latin America and Emea in June 2010, before he headed global partnerships at the company from June 2011.
‘Queen of internet’ Mary Meeker says short-form video apps now drive online usage in China
At TikTok, Chandlee is expected to help make the app’s operations more local. “Although ByteDance and its products are mainly driven by algorithms, its operation and commercialisation need to be localised,” said Xie Pu, founder of tech website Techie Crab.
Total installations of TikTok are estimated to be 1.2 billion worldwide, according to mobile intelligence firm Sensor Tower. It predicted the app’s gross revenue mark to surpass US$100 billion later this month.
TikTok’s overseas success – tapping the universal desire of its users to sing and dance on short videos – stands out in China because even Tencent Holding’s dominant messaging and social media platform WeChat has remained essentially a Chinese phenomenon.
The ByteDance short video app, however, has also had to deal with pressing privacy issues and calls to protect younger users – in line with the entire social media industry.


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TikTok

ByteDance poaches from Facebook to power short video app TikTok’s global expansion

Blake Chandlee, the newly hired head of strategic partnerships at TikTok, strikes a pose for the popular short-form video app on his Facebook. Photo: Blake Chandlee

An AFP collaborator poses for a picture using the smart phone application TikTok on December 14, 2018 in Paris. - TikTok, is a Chinese short-form video-sharing app, which has proved wildly popular this year. (Photo by - / AFP)

‘Queen of internet’ Mary Meeker says short-form video apps now drive online usage in China

ByteDance-operated Douyin, known as TikTok outside China, is among a group of popular short-form video apps now driving internet usage in China. Photo: Simon Song

American venture capitalist Mary Meeker, founder and general partner of Bond Capital, presents her 2019 Internet Trends Report at the Code Conference in Scottsdale, Arizona, on June 11, 2019. Photo: Twitter

ByteDance faces global learning curve as TikTok runs afoul of local regulators

TikTok has become one of the most heavily downloaded apps worldwide since it was launched in 2016. Photo: Bloomberg

The legal minefields TikTok must steer clear of outside China have put more pressure on ByteDance, as growth slows in its home market. Photo: Reuters

Short video app TikTok extends reach in global markets, sees in-app purchases surge more than 200 per cent

The TikTok logo is seen on a screen in this picture illustration taken February 21, 2019. Photo: Reuters

A smart phone shows living streaming of Douyin, known as TikTok overseas. Photo: SCMP/Simon Song

TikTok to absorb Musical.ly app into one new video platform as it targets bigger global audience

A screenshot shows Tik Tok apps.

How short video app TikTok became the first Chinese-made app to take the world by storm

Tik Tok screenshots. Photo: Handout

***ONE TIME USE ONLY, PLEASE CLEAR THE COPYRIGHTS BEFORE RE-USE - OTUO*** Douyin, an app developed by Beijing ByteDance Technology. Photo: HANDOUT

Tik Tok screenshots

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Former Facebook executive Blake Chandlee has been named the head of strategic partnerships at TikTok



Former Facebook executive Blake Chandlee has been named the head of strategic partnerships at TikTok.


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