This US$25,000 robot wants to put your Starbucks barista out of business
Cafe X is a start-up with a new robotic barista designed to sling 120 cups of coffee per hour and fulfill 300 to 400 orders a day
By David Hochman
The robot revolution is here, at least for your morning caffeine fix. Cafe X Technologies now has a new, US$25,000 automated barista designed by the award-winning team behind Dr. Dre’s Beats headphones and speakers: the Ammunition Group. The Jetsons-style coffeemaker can sling 120 cups of joe per hour at specs that satisfy finicky roasters (and project partners) like Intelligentsia, Ritual and Equator.
“We knew a robot could create an exceptional cup of coffee, but we also wanted it to appear warm and friendly,” said inventor Henry Hu, 24, who conceived the idea in his second year at Babson College after being stuck in a coffee line for too long at an airport. “The baristas to me looked like factory workers,” he said. “They were moving cups around and pushing buttons, which made me think, ‘I bet we can build a product that automates these boring tasks way more efficiently.”
Designing a consumer-friendly bot
With a US$100,000 Theil Fellowship, Hu and two friends built the bar protoype by hand from sheet metal in a San Mateo, California, garage. After securing US$5 million in seed funding from investors like Khosla Ventures, Social Capital, Launch and Felicis Ventures, the project brought in Ammunition, the respected design firm that also worked on Square’s point-of-service register and Lyft’s dashboard “Glowstache.” Hu and his team’s concept then attracted additional investors, including the Thiel Foundation and Jason Calacanis, an early investor in Uber. To date the total funding stands at US$7 million.