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Indonesia bans sales of Google’s Pixel smartphones, days after blocking Apple’s iPhone 16

Sales of those smartphones were blocked for not meeting Indonesia’s rules requiring the use of locally manufactured components

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Google’s new Pixel 9 smartphone series. Photo: Reuters
Indonesia said it has banned sales of smartphones made by Alphabet’s Google owing to rules requiring the use of locally manufactured components, days after blocking sales of tech giant Apple’s iPhone 16 for the same reason.
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Domestic sales of Google’s Pixel smartphones were blocked because the company has not met Indonesia’s rules that call for certain handsets sold in the country to contain at least 40 per cent of locally made parts.

“We are pushing these rules so that there’s fairness for all investors in Indonesia,” Febri Hendri Antoni Arief, spokesman for the country’s Ministry of Industry, said on Thursday. “Google’s products have not adhered to the scheme we set, so they can’t be sold here.”

Febri said consumers can buy Google’s Pixel smartphone overseas, so long as they pay the necessary taxes, adding that the country would consider deactivating the handsets that are illicitly sold.

Google did not immediately respond to a message and email requesting comment.

Apple’s iPhone 15 seen on display at a shopping mall in Denpasar, the provincial capital of Bali in Indonesia, on October 28, 2024. Photo: EPA-EFE
Apple’s iPhone 15 seen on display at a shopping mall in Denpasar, the provincial capital of Bali in Indonesia, on October 28, 2024. Photo: EPA-EFE
The ban comes a week after Indonesia said it had blocked domestic sales of the iPhone 16, which also did not meet local-content requirements.
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