China’s eastern Zhejiang province rolls out platform to grow cross-border e-commerce

Zhejiang’s new e-commerce service platform expects to serve 15,000 enterprises within the next three years

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The Zhejiang provincial government’s latest initiative reflects the increased importance of overseas markets for China’s e-commerce sector. Photo: Shutterstock

Ann Caoin Shanghai

Published: 8:00pm, 31 Oct 2024

Eastern China’s Zhejiang province, which accounts for about a fifth of the country’s annual online exports and imports, has launched a cross-border initiative that streamlines government processes and other services to help merchants increase sales.

The Zhejiang Cross-Border E-commerce Comprehensive Service Platform, launched on Wednesday in the provincial capital of Hangzhou, aims to offer integrated services that address fundraising, regulatory compliance and other industry concerns of businesses in the province and across the mainland, according to a report by the official Zhejiang Daily.

The platform expects to serve 15,000 enterprises within the next three years, covering a total of 35 billion yuan (US$4.9 billion) in cross-border e-commerce export value, according to the report.

About 69 companies – including those that provide logistics and warehousing, as well as cross-border payments – have already joined the new platform, according to Chen Mingchun, an official from the state-backed Zhejiang International E-Commerce Holdings, one of the organisers behind the platform.

Chen said the platform covers both offline and online services. It provides support across different stages of business, from store opening and product selection to tax refund and financing.

About 69 companies – including those that provide logistics and warehousing, as well as cross-border payments – have joined Zhejiang’s e-commerce service platform. Photo: Shutterstock

“We have refined and learned from our rich experience in the field of cross-border e-commerce for many years,” he said.