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Swedish fast-fashion giant H&M returns to Alibaba shopping platform Tmall more than a year after Xinjiang cotton backlash
- A search on Tmall on Tuesday showed that H&M merchandise is again available to local consumers, with 14.33 million subscribers signed up online
- But a similar keyword search for H&M on JD.com and Pinduoduo did not yield any results
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Fast-fashion giant H & M Hennes & Mauritz (H&M) has reopened its official store on Alibaba Group Holding’s premium shopping platform Tmall, more than a year after the Swedish firm’s online presence was removed in mainland China amid a backlash for its refusal to use Xinjiang cotton.
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A search on Tmall, which offers both Chinese and international branded products, on Tuesday showed that H&M merchandise is again available to local consumers, with 14.33 million subscribers signed up online.
But a similar keyword search for H&M on two other major Chinese e-commerce platforms, JD.com and Pinduoduo, did not yield any results.
Alibaba, owner of the South China Morning Post, JD.com and Pinduoduo did not immediately respond to requests for comment on Tuesday.
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Global brands face backlash in China for rejecting Xinjiang cotton
Global brands face backlash in China for rejecting Xinjiang cotton
H&M’s store reopening on Tmall marks an initial step to help restore the company’s lustre in the world’s second-largest economy, where it has seen consumer demand slump because of Covid-19 lockdowns and borne the brunt of a backlash against foreign companies that refuse to buy cotton produced in Xinjiang.
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