Chinese factories rushing to get knock-offs of Apple’s AirPods Pro to local buyers the day after US release

Apple’s iPhone brand might have taken a hit in China because of increased trade tensions but its AirPods – the company’s second best-selling product of all time – are still a big hit, so much so that local factories are rushing to knock-off the latest versions that go on sale Wednesday in the US for US$249.

“We will have earphones identical to Apple’s AirPods Pro available for sale very soon, possibly within the next two or three days,” a salesman surnamed Fu, who sells electronics in Shenzhen’s Huaqiangbei wholesale district and online via Tencent Holdings’ WeChat Moments platform, said on Tuesday morning, a few hours after Apple announced the high-end product.

Apple’s latest wireless earbuds feature active noise cancellation powered by an in-house chip called the H1. Its official retail price in China has also shot up to 1,999 yuan (US$283) compared with 1,558 yuan for the wireless charging version of AirPods sold through official channels.

Amid lacklustre iPhone sales in the past few quarters, AirPods have become Apple’s second best-selling product of all time, with Bernstein Research estimating sales surged an estimated 70 per cent for the three months ended June 30 to about US$2 billion.

While more than 25 million people around the world own genuine AirPods, many young people wearing Apple-labelled earbuds in China are using counterfeits.

In a Sina Tech poll of 70,000 people conducted up to noon Tuesday, more than 60 per cent said the AirPods Pro was too expensive, 20 per cent expressed willingness to buy them, while the rest indicated they would stick with their old AirPods.