Hong Kong ad firm Pixels launches new tools for multi-platform content using HTML5 on cusp of expected mobile advertising boom

Pixels, Hong Kong’s largest digital advertising sales company, announced a new set of tools on Monday dedicated to mobile advertising that it claims will help its clients reach a wider audience and tap media-savvy youngsters.

These include three HTML5 ad formats built into apps: ActiVoice, Vrical and Real Time Weather.

ActiVoice enables voice-activated searches, similar to Apple’s Siri; Vrical lets advertisers showcase their products using 360-degree photos; and Real Time Weather automatically customises the selection of mobile ads based on the current temperature and weather conditions.

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The tools have also been designed to help publishers seek out new profit streams as the traditional print media business experiences a downturn, the company added.

“When it came time to develop a new set of creative modules for mobile, it seemed natural to us that speech, weather and panoramic views should be involved,” said Pixels CEO Kevin Huang.

“We are talking about phones, after all, and users have naturally performed these actions on their mobiles at one time or another.”