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China's booming e-commerce market faces challenges as regulators seek to restrict online payments

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An ad for Alipay Wallet in Hong Kong's Causeway Bay metro station. Photo: David Wong

Proposed regulations to severely limit online payments in China could shake up one of the country's most innovative and valuable markets, experts warned this week.

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The People's Bank of China, the country's central bank, recently published a series of draft measures that, if implemented, would impose caps on the value of online transactions of as little as 1,000 yuan (US$157).

The regulations suggested on July 31 could greatly shake up China's 8 trillion yuan (US$1.28 trillion) third-party online and mobile payments market, which has given rise to hugely successful companies like Alipay and Tenpay.

They are run by two of China’s biggest internet giants, respectively – market dominating e-commerce player Alibaba and top internet services provider Tencent, which has mobile messaging apps Wechat and QQ under its wing.

Under the proposed rules, third-party payment services that have two or more security measures but do not provide verification processes will have a daily transaction limit of 5,000 yuan per user. 

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Payment services that offer less than two security measures will have a daily transaction limit of 1,000 yuan.

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