Alibaba Cloud to live stream China’s Spring Festival television gala globally for first time
The TV show, which airs on January 28, has been a Lunar New Year’s Eve tradition for millions of Chinese families since 1983
Alibaba Cloud, the cloud computing and artificial intelligence (AI) arm of Alibaba Group Holding, is working with Chinese state media to live stream the country’s most-watched event of the year, amid increasing demand from traditional media to adopt advanced technologies in their content.
The Alibaba unit signed a deal with China Media Group (CMG), which owns state broadcaster China Central Television, to be the “exclusive partner” on cloud computing and AI for the 2025 Spring Festival Gala show, according to a statement issued by CMG on Wednesday.
It marks the first time the show, which began accepting sponsorships from big tech companies such as Alibaba and Tencent Holdings a decade ago, will join hands with a cloud service provider to boost its technological capabilities.
Alibaba Cloud will deploy AI technology and its global cloud computing infrastructure to allow people around the world to watch the event “on the cloud”, according to the CMG statement, which did not disclose further details including the value of the deal.
