Apple rolls out AI features across its premium iPhone, iPad and Mac devices

The release, first previewed in June, marks Apple’s foray into an AI race that has seen US tech giants rush into ChatGPT-style technology

Reading Time:2 minutes

The new Apple iPhone 16 models on display at the Apple Store at The Grove in Los Angeles, California, September 20, 2024. Photo: AFP

Published: 11:05am, 29 Oct 2024

Apple on Monday rolled out its first set of artificial intelligence features, dubbed “Apple Intelligence,” across its premium iPhone, iPad, and Mac devices, marking the tech giant’s major push into generative AI.

The release, first previewed by the company in June, marks Apple’s foray into an AI race that has seen US tech giants rush into ChatGPT-style technology.

Google, Microsoft, Amazon and Apple are convinced that generative AI’s powers are the next chapter of computing and have ramped up spending so as not to be left behind.

“Apple Intelligence is generative AI in a way that only Apple can deliver, and we’re incredibly excited about its ability to enrich our users’ lives,” Apple CEO Tim Cook said in a blog post.

Apple CEO Tim Cook delivers remarks at the start of the Apple Worldwide Developers Conference on June 10, 2024 in Cupertino, California. Photo: AFP

Apple’s new features include enhanced writing tools, improved photo searching capabilities, and a more conversational Siri virtual assistant.

The company also plans to integrate ChatGPT’s capabilities into its services by December.